The goal of any business is to increase sales and leads through their website by improving overall customer engagement and the effectiveness of their marketing campaigns. To do so, they need to be able to track and analyze the interactions that prospects and customers are having with their marketing assets and website. A customer relationship management (CRM) system gives businesses more control over managing these relationships with prospects and customers to increase overall leads and sales.
In this post, we will show you some of the best CRMs to integrate with your Umbraco CMS to help you better manage your prospect and customer relationships.
What Is A Customer Relationship Management (CRM) System?
A CRM is any tool or piece of software that helps you better manage your company’s interaction with your current and potential customers. When leveraged correctly, a CRM can help:
- Increase overall revenue
- Maximize up-sell and cross-sell opportunities
- Streamline communication between internal departments
- Optimize marketing campaigns
- Give greater insights into a prospect or customer’s history
And much more.
Luckily for Umbraco CMS website owners and marketers, the Umbraco developer community has created a few CRM packages to get you started in enhancing your prospect and customer experiences. Below, our Umbraco experts put together a list of Umbraco CRM packages, as well as a few big name CRMs, for you and your team to consider.