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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Unlocking Better Results: What Omni-Training Means for Your B2B Digital Marketing Success
In today’s constantly shifting digital landscape, success depends on more than just expertise in a single discipline.
When to Build vs. Buy: Evaluating Custom .NET Development vs. Off-the-Shelf Solutions
Businesses today face a critical decision when implementing software solutions: should they invest in custom .NET development or purchase an off-the-shelf solution?
The Surprisingly Simple Trick to Ditch Google’s AI Overviews
If you’ve been searching for something on Google lately - you’ve probably noticed their “AI Overview” that appears at the top of the search results.
How Reddit's Prominence in Search is Shaping SEO Strategies
By understanding Reddit’s ecosystem and leveraging its unique qualities, businesses and marketers can integrate Reddit into their SEO plans to enhance online visibility and drive engagement.
What Is Cloud Application Development & Why It Matters for Modern Businesses
In today’s fast-paced digital landscape, businesses must continuously adapt to maintain a competitive edge
Marcel Digital and RUSH Adopt-a-Family: A 20 Year Long Tradition of Giving Back
Every holiday season for the past two decades, our team proudly participates in the RUSH Adopt-a-Family program, a meaningful initiative that connects us with a family in need to help make their holiday season brighter.
Business Processes You Can Automate with Custom .NET Applications
As businesses grow and evolve, so do their operational challenges. Repetitive, manual processes can drain valuable time, increase human error, and hinder productivity.
Leveraging the Latest Innovations in Custom Web Application Development
In the dynamic world of technology, staying ahead means embracing tools and techniques that cater to unique business needs. Custom web application development has seen rapid evolution, with innovations like AI integration, progressive web applications (PWAs), cloud-native development, and low-code/no-code platforms reshaping the digital landscape.
How To Design an SEO Friendly Website
So, what is SEO friendly web design? It’s the process of creating a website that search engines like Google can easily crawl, index, and serve to users.
Transactional SEO: Keyword Targeting the Right Customer Intent
In the world of digital marketing, traffic is often seen as the ultimate goal of SEO. But what if your website visitors aren’t the right audience? Enter Transactional SEO – a strategy that goes beyond vanity metrics to target high-value keywords aligned with customer purchase intent
Making an Impact: Marcel Digital Volunteers with StreetWise
Recently, our team had the privilege of volunteering with StreetWise, an organization that is near and dear to our hearts having spent time volunteering with them for over 10 years (as well as our very own Ben Swartz serving on the Streetwise board).
How to Use Local SEO to Grow Your B2B Business
At the end of the day, Local SEO is a game-changer for B2B companies looking to grow their regional presence and boost visibility. If you’re ready to take your local presence to the next level, reach out to us at Marcel Digital. We’d love to help you get there!
