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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
The Ultimate SEO How-To Guide for Umbraco CMS
In-depth studies reveal that over 50 percent of web traffic comes from organic searches alone. As users input their search queries, only the websites with the best SEO strategies enjoy visibility at the top of search results.
The Complete Guide to Umbraco 11
Umbraco, the world’s leading open-source content management system (aka “The Friendly CMS), released Umbraco 11 in late 2022 to deliver performance enhancements and a new marketplace as well as Block Grid Editor, a brand-new property editor that enhances layout and content structure capabilities.
Partnering with Clean Up Give Back for Earth Day
To honor and celebrate Earth Day, Marcel Digital participated in a plastic bag drive for the Clean Up Give Back organization.
What is a Headless CMS?
Kyle Brigham, Chief Strategy Officer at Marcel Digital, breaks down the concept of headless CMS and its benefits for modern web development.
SEKO Logistics and Marcel Digital to Present at Ignite USA 2023
Marcel Digital's Kyle Brigham, will be joining SEKO Logistics' Chief Growth Officer, Brian Bourke, at the B2B Ignite conference in Chicago to talk strategy.
Everything You Need to Know About Headless CMS
In this blog post, we'll explore everything you need to know about headless CMS, including what it is, how it works, and our personal recommendations for using Umbraco as your go-to choice in headless CMS.
How to Resolve GA4 Quota Limit Configuration Errors
2023 is a massive year for Google Analytics users. Google Analytics 4, or GA4, is set to replace Universal Analytics on July 1, 2023. Since this transition was first announced, Google has focused on updating GA4. One of these updates is in regard to quota limits.
Marcel Digital Hosts Philanthropy Event for Southside Center of Hope
In honor of Women's History Month, Marcel Digital hosted a philanthropy event donating to Southside Center of Hope.
WAV and Marcel Digital Win a Web Excellence Award
Marcel Digital is excited to announce that we have won a Web Excellence Award for our work on the WAV website! The website was built using the Umbraco CMS and integrated with NetSuite, a cloud-based business management software.
Welcoming Kyle Eck to Marcel Digital
Web Developer Kyle Eck joins the Marcel Digital team, bringing an extensive background and expertise unique to Umbraco.
Let's Talk GA4
Dan Kipp shares his thoughts about Google's auto-created GA4 accounts, new limitations and challenges you might face, as well as a couple quick solutions.
The Website Planning Guide: Chapter 1 (Before the Project Begins)
The first of three chapters in our website planning guide covers key items to address before your new web project even begins.
The 2023 Marcel Digital Playbook Meeting
Recapping the 2023 Marcel Digital Playbook Meeting, including our company values and celebrating 10 years as an Umbraco Gold Partner.
