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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Data Privacy in Google Analytics 4
Learn how to build trust while staying compliant with evolving regulations, master GA4's privacy settings for optimal data protection, and explore features like IP anonymization and Consent Mode.
Google's March 2024 Core Update & New Spam Policies: What You Need to Know
Learn about Google's March 2024 core algorithm update and discover the key changes targeting spam tactics like expired domain abuse, scaled content, and site reputation abuse.
All You Need to Know to Boost Your B2B Local SEO
Elevate your B2B company's local search rankings with these tips from the SEO experts at Marcel Digital. Local SEO strategies for impactful online visibility.
Integrating SEO with Your B2B Marketing Strategy
Discover how integrating SEO with your B2B marketing strategy enhances visibility and connections. Learn these key tactics to achieve comprehensive digital success.
Marcel Digital is a 2024 Google Premier Partner
Marcel Digital, a 2024 Google Premier Partner, delivers top-tier campaigns, exclusive insights, and dedicated support for success.
The Future of Search: AI's Impact on SEO
From Answer Engine Optimization to Search Generative Experiences, discover how these innovations are shaping the way we search and adapt to the digital world.
B2B Marketing through the Lens of Data & Analytics
Learn how data shapes strategies, enhances segmentation, and powers personalized campaigns that resonate with business clients.
Utilizing GA4 to Drive Data-Driven Decision-Making
Unlock the power of data-driven decision-making with GA4 and GTM. Discover advanced insights, seamless cross-platform tracking, and cookie-less analytics.
The Evolution of Paid Search: Emerging Trends and Strategies for B2B Companies
Discover the latest in paid search evolution and effective B2B strategies in our comprehensive blog, guiding you through innovative approaches with Marcel Digital.
SEO in B2B Brand Building: Going Beyond Rankings
Discover how SEO elevates B2B brand building beyond rankings, enhancing credibility and digital presence. Dive into Marcel Digital's insights for enduring brand success.
What Does a Paid Search Marketing Agency Do?
Explore essential strategies for effective paid search marketing, from keyword selection to advanced targeting and analytics. Boost your campaign's ROI with expert tips.
Leveraging Paid Search to Drive B2B Lead Generation: A Comprehensive Guide
Elevate your B2B lead generation with Marcel Digital's tailored paid search strategies. Discover how to optimize your campaigns for maximum impact.
