Marcel Digital has been a Google Analytics Certified Partner since 2006, helping businesses build their analytics systems since the service first launched.
Our expertise helps organizations get more value from their data.
Clean, accurate data is at the heart of every digital strategy we develop at Marcel Digital. Each team member holds up-to-date certifications in both Google Analytics and Google Tag Manager, ensuring you're working with experts who stay ahead of the curve. As one of the original Google Analytics Certified Partners, we receive early access to the latest features and capabilities, giving you a competitive edge in your analytics strategy.
But we don’t just implement tracking. We help you build a sustainable analytics framework aligned with your business goals, marketing stack, and long-term growth. Our services include comprehensive GA4 and GTM audits, custom implementation roadmaps, CRM and attribution integrations, ongoing consulting and maintenance, and Looker Studio dashboards tailored for executives, marketers, and operations teams alike. These reporting views make it easier to understand performance than GA4’s native interface and help stakeholders make faster, data-informed decisions.
We also support advanced analytics use cases by integrating GA4 with BigQuery and other data warehouse solutions. This enables you to unlock event-level analysis, long-term data retention, and a foundation for deeper business intelligence. Combined with CRM integration, we help you not only track lead volume but also surface the campaigns and content driving your highest-quality leads.
Managing Google Analytics can feel overwhelming, especially with evolving privacy laws and a growing tech stack. Our team handles the complexity so you can focus on growing your business, confident that your data is trustworthy, compliant, and actionable.
500+
Analytics Implementations
23 Years
Google Analytics Certified Partner
100+
Data Point Checklist
80M+
Website Sessions Tracked Per Month
Your data has a story. Do you trust it?
Data should empower decisions, not create doubt. With our Data Maturity Assessment, you’ll uncover what you can rely on, where the gaps are, and the risks you’re exposed to if those gaps go unaddressed.
You’ll receive a report straight to your inbox outlining your strengths, gaps, and the steps you can take to improve.
Problems We Solve
Ensuring Data Accuracy
Your analytics are only as good as the data behind them. We audit your existing GA4 and Google Tag Manager setup to identify misfires, duplicates, and gaps, then implement solutions that ensure the data you rely on is clean, accurate, and actionable. Whether you are troubleshooting event tracking or filtering out internal traffic, we make sure your data tells the real story.
Modernizing and Migrating Your Analytics Setup
If your organization recently migrated to GA4 or is still working from an older configuration, there may be gaps in event tracking, attribution logic, or property structure. Our Google Analytics Migration and GA4 consulting services ensure your setup is aligned with current best practices and built for long-term scalability.
Simplifying Reporting for Every Stakeholder
The GA4 interface can be overwhelming. We help you cut through the noise by building custom Looker Studio dashboards tailored to your audience, including executives, marketers, analysts, and sales teams. These reports simplify data, speed up insights, and create a consistent language across your organization.
Integrating CRM, Ads & Attribution
We connect GA4 with your CRM, Google Ads, call tracking platforms, and marketing automation tools to give you a complete view of the customer journey from first interaction to closed deal. This allows you to optimize not just for more leads but also for the highest-quality conversions that drive meaningful growth.
Building a Scalable Analytics Foundation
Whether you are ready to activate BigQuery or architect a broader data warehouse strategy, we help you centralize data from multiple sources for long-term value. From blending web, CRM, and campaign data to supporting advanced attribution and business intelligence, we build infrastructure that is ready to grow with you.
Privacy-First Tracking That Supports Compliance
With global privacy regulations evolving rapidly, it is critical that your tracking aligns with user consent and legal expectations. While we do not offer legal advice, we work closely with your internal teams to implement consent-based tracking frameworks using tools such as OneTrust. Our Cookie Consent Tool Implementation and Consulting Services help ensure your GA4 and GTM setup is flexible, compliant, and respectful of user preferences.
Strategy & Discovery
We begin every analytics engagement with a collaborative discovery process. Whether you’re working from an existing GA4 setup or starting from scratch, we’ll audit your current implementation, review your website structure, and evaluate what’s currently being tracked versus what’s most valuable to your business.
This phase helps us shape a clear, actionable plan based on your goals, marketing stack, and reporting needs. From data privacy considerations to cross-platform tracking, we lay the groundwork for an analytics system that supports smarter decision-making without overcomplicating your tech setup.
Implementation & Integration
Once we’ve aligned on priorities, we get to work configuring and refining your Google Analytics and Tag Manager implementation. We focus on what matters most: capturing meaningful user interactions, cleaning up legacy tracking, and connecting your analytics to the tools your teams rely on.
Depending on your setup, implementation may include:
Deploying or updating GA4 and GTM containers
Setting up relevant events and conversion tracking
Filtering internal traffic and test environments
Aligning attribution settings across GA4, Google Ads, and other platforms
Connecting to CRMs, call tracking, and marketing automation platforms
Applying consent logic and cookie preferences using tools like OneTrust
For businesses ready to expand their analytics capabilities, we also configure BigQuery for advanced data warehousing and long-term analysis.
Ongoing Optimization + Reporting
Digital strategies change, and your data should keep up. We offer ongoing support to monitor, refine, and enhance your tracking as campaigns evolve, new channels are added, or reporting requirements shift.
We also go beyond GA4’s out-of-the-box dashboards with custom Looker Studio reports built for different roles in your organization. From high-level summaries for leadership to channel-specific dashboards for marketing teams, our reports turn raw data into insights you can actually use.
Need to connect GA4 data with CRM activity or offline conversions? We’ll help stitch those insights together to get a clearer picture of what’s really driving performance.
Training & Enablement
Training and enablement are central to our approach, and we work closely with your team to build confidence in using your analytics tools. Marcel Digital offers tailored training in GA4, Tag Manager, and Looker Studio, so your team can ask the right questions and find the answers in your data.
We cover topics like:
Navigating and using GA4
Understanding where your users come from and what they’re doing
Using Looker Studio to streamline reporting workflows
Reviewing conversion data and spotting trends
Communicating insights to non-technical teams
Whether you're new to GA4 or need help refining your internal analytics process, we make the tools approachable and useful for your team.
Explore all of our Google Analytics Services
Hear From Our Happy Partners
We partnered with Marcel to upgrade a complex Google Analytics account to GA4, and it truly did feel like a partnership. They were transparent with us about what was and wasn't possible, provided thoughtful answers to questions, and helped us navigate the transition smoothly. They weren't pushy about adding services, didn't have any hidden charges, and I would wholeheartedly work with them again if the need arose. Highly recommend!
Ashley Christopherson
Web Performance Manager, Fortra
These guys know how to measure performance. They're pros at Analytics configuration for sites big and small. Not sure you’re getting accurate reports or good insights? Let them take a quick look.
Andy Crestodina
Co-Founder, Chief Marketing Officer, Orbit Media Studios
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart
