Website Analytics

Website Analytics

Marcel Digital has a fundamental belief in letting data drive decision making. And the basis of good data on the Internet is expertise in web analytics. As one of a finite number of companies who are Google Analytics Certified Partners, we can help you understand how your website is performing. We can also work with you to ensure your analytics code is correctly installed and capturing data as expected.

The Importance of an Audit

Using a combination of software tools and manual review, our team will assess your website to ensure your current Google Analytics installation has been installed correctly and is capturing your data as intended. We can identify common errors in setup and recommend fixes. We can also verify whether you are using the latest iteration of tracking code, or whether you are overdue for an upgrade.

Get the Insights You Need

Not sure where to find the answers to your questions about how your website and online marketing are performing? Marcel Digital can help. Our in-house experts can analyze your analytics and create reports that will provide insights and also drive action, allowing you to improve your marketing efforts.

In-Depth Training

Marcel Digital can provide training on how to use Google Analytics. Whether in –person or via custom webinar, our experts will walk your team through what they need to know in order to extract critical insights from Google Analytics. Whether it’s a single day or half day of training, or a series of training sessions, we can tailor an appropriate package to meet your needs.

Consulting From the Experts

Need Analytics help but it doesn’t really fit any of the categories above? Marcel Digital provides website analytics consulting services to help fix any Google Analytics problem that your company is experiencing.

Whether it is something simple like diagnosing what is causing a particular tracking issue, upgrading to the latest version of the tracking code, or something more complex like the implementation of sub domain or enhanced eCommerce tracking, we’re here to help.

Google Tag Manager Implementations

Looking for a solution to enable your business team to manage tags on your website without having to trouble your IT team? Google Tag Manager was designed for just this reason. Marcel Digital can help you install Google Tag Manager across your site, then help you manage your tags or train your team on how to manage all of your tracking tags going forward.

If you like what you see, let's work together.

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What Our Customers Think

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

Matthew R. Tullai Frank Lynn & Associates, Inc.

“Marcel Media presented and delivered a strategic plan that improved the user experience (on our website).  The re-design makes it easier for clients and prospects to engage with Hub and find the information they need.”

Nancy Gospo HUB International

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

Andrew G. Athy The Dilectio Group, Inc.

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

Peg O'Shea Doral Michigan Avenue

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

Sarna B. Lee Gold Dust Partners