Website Analytics

Website Analytics

Marcel Digital has a fundamental belief in letting data drive decision making. And the basis of good data on the internet is expertise in web analytics. As one of a finite number of companies who are Google Analytics Certified Partners, we can help you understand how your website is performing. We can also work with you to ensure your analytics code is correctly installed and capturing data as expected.

Google Marketing Platform Certified

The Importance of an Audit

Using a combination of software tools and manual review, our Google Analytics consulting experts will audit your Google Analytics installation to ensure it has been installed correctly and is capturing your data as intended. We can identify common errors in setup and recommend fixes. We can also verify whether you are using the latest iteration of tracking code, or whether you are overdue for an upgrade.


Get the Insights You Need

Not sure where to find the answers to your questions about how your website and online marketing are performing? Marcel Digital can help. Our in-house Google Analytics consulting experts can analyze your analytics and create reports that will provide insights and also drive action, allowing you to improve your marketing efforts.


In-Depth Training

Marcel Digital can provide training on how to use Google Analytics. Whether in–person or via custom webinar, our experts will walk your team through what they need to know in order to extract critical insights from Google Analytics. Whether it’s a single day or half day of training, or a series of training sessions, we can tailor an appropriate package to meet your needs.


Consulting From the Experts

Need Analytics help, but it doesn’t really fit any of the categories above? Marcel Digital provides Google Analytics consulting services to help fix any Google Analytics problem that your company is experiencing.

Whether it is something simple like diagnosing what is causing a particular tracking issue, upgrading to the latest version of the tracking code, or something more complex like the implementation of sub domain or enhanced eCommerce tracking, we’re here to help.


Google Tag Manager Implementations

Looking for a solution to enable your business team to manage tags on your website without having to trouble your IT team? Google Tag Manager was designed for just this reason. Marcel Digital can help you install Google Tag Manager across your site, then help you manage your tags or train your team on how to manage all of your tracking tags going forward.

Ready to get the data that matters most?


If you like what you see, let's work together.

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What Our Customers Think

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.