Website Analytics

Website Analytics

Marcel Digital has a fundamental belief in letting data drive decision making. And the basis of good data on the internet is expertise in web analytics. As one of a finite number of companies who are Google Analytics Certified Partners, we can help you understand how your website is performing. We can also work with you to ensure your analytics code is correctly installed and capturing data as expected.

Google Marketing Platform Certified

The Importance of an Audit

Using a combination of software tools and manual review, our Google Analytics consulting experts will audit your Google Analytics installation to ensure it has been installed correctly and is capturing your data as intended. We can identify common errors in setup and recommend fixes. We can also verify whether you are using the latest iteration of tracking code, or whether you are overdue for an upgrade.


Get the Insights You Need

Not sure where to find the answers to your questions about how your website and online marketing are performing? Marcel Digital can help. Our in-house Google Analytics consulting experts can analyze your analytics and create reports that will provide insights and also drive action, allowing you to improve your marketing efforts.


In-Depth Training

Marcel Digital can provide training on how to use Google Analytics. Whether in–person or via custom webinar, our experts will walk your team through what they need to know in order to extract critical insights from Google Analytics. Whether it’s a single day or half day of training, or a series of training sessions, we can tailor an appropriate package to meet your needs.


Consulting From the Experts

Need Analytics help, but it doesn’t really fit any of the categories above? Marcel Digital provides Google Analytics consulting services to help fix any Google Analytics problem that your company is experiencing.

Whether it is something simple like diagnosing what is causing a particular tracking issue, upgrading to the latest version of the tracking code, or something more complex like the implementation of sub domain or enhanced eCommerce tracking, we’re here to help.


Google Tag Manager Implementations

Looking for a solution to enable your business team to manage tags on your website without having to trouble your IT team? Google Tag Manager was designed for just this reason. Marcel Digital can help you install Google Tag Manager across your site, then help you manage your tags or train your team on how to manage all of your tracking tags going forward.

Ready to get the data that matters most?


If you like what you see, let's work together.

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What Our Customers Think

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

- Mike Duquet, Absolute

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.

- Matt Rudnick, Residential Loan Centers of America