Marcel Digital has a fundamental belief in letting data drive decision making. And the basis of good data on the Internet is expertise in web analytics. As one of a finite number of companies who are Google Analytics Certified Partners, we can help you understand how your website is performing. We can also work with you to ensure your analytics code is correctly installed and capturing data as expected.
Using a combination of software tools and manual review, our team will audit your Google Analytics installation to ensure it has been installed correctly and is capturing your data as intended. We can identify common errors in setup and recommend fixes. We can also verify whether you are using the latest iteration of tracking code, or whether you are overdue for an upgrade.
Not sure where to find the answers to your questions about how your website and online marketing are performing? Marcel Digital can help. Our in-house experts can analyze your analytics and create reports that will provide insights and also drive action, allowing you to improve your marketing efforts.
Marcel Digital can provide training on how to use Google Analytics. Whether in –person or via custom webinar, our experts will walk your team through what they need to know in order to extract critical insights from Google Analytics. Whether it’s a single day or half day of training, or a series of training sessions, we can tailor an appropriate package to meet your needs.
Need Analytics help, but it doesn’t really fit any of the categories above? Marcel Digital provides website analytics consulting services to help fix any Google Analytics problem that your company is experiencing.
Whether it is something simple like diagnosing what is causing a particular tracking issue, upgrading to the latest version of the tracking code, or something more complex like the implementation of sub domain or enhanced eCommerce tracking, we’re here to help.
Looking for a solution to enable your business team to manage tags on your website without having to trouble your IT team? Google Tag Manager was designed for just this reason. Marcel Digital can help you install Google Tag Manager across your site, then help you manage your tags or train your team on how to manage all of your tracking tags going forward.
“Marcel Media has been a trusted partner of ours for many years. We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success. I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”Rush University Medical Center
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.Frank Lynn & Associates, Inc.
“Marcel Media presented and delivered a strategic plan that improved the user experience (on our website). The re-design makes it easier for clients and prospects to engage with Hub and find the information they need.”HUB International
Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.Gold Dust Partners
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.Broadway In Chicago