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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
4 Customer Retention Strategies That Work
As marketers, we're always looking for new and exciting ways to introduce our brands and products to prospects in hopes that that experience will end with a purchase or conversion.
SEO For Startups & Growth-Focused Businesses
Having a solid Search Engine Optimization (SEO) strategy for any business website is imperative, but it's especially important for brands in the always competitive and fast paced startup mindset.
5 Signs Your SEO Strategy Isn't Working
I was recently having dinner with a friend of mine who is a marketing manager for a local business here in Chicago.
How To Use Google Analytics New Intelligence & Insights Reports
Google has recently launched Analytics Intelligence which carries with it a suite of powerful tools.
5 Ways to Boost Conversions with Umbraco CMS
The Umbraco CMS offers numerous features, packages, and customization capabilities to help the everyday marketer increase user engagement and boost conversions over time.
5 Umbraco SEO Packages You Need Right Now
As an Umbraco Certified Gold Partner, Marcel Digital chooses the Umbraco CMS to give our clients the full control and versatility needed to bring their website vision to life.
5 Reasons To Choose Umbraco CMS
Choosing a CMS for your website is an important, yet sometimes difficult decision to make.
We're Digital Agency Network's Featured Agency
We have been named a Featured Agency by our friends over at Digital Agency Network for the month of August, the leading digital marketing agency discovery platform for marketers and businesses.
We're a Clutch Top SEO Firm
Marcel Digital is now listed among other reputable firms on the site and has excelled as a Top Chicago SEO firm.
5 Reasons To Hire A PPC Management Expert
The inability to properly research, implement, and maintain a paid search or paid media campaign can spell long term disaster for your time, effort, and budget.
Umbraco Codegarden 2017 - A Recap
After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our second round of Umbraco’s International conference in Denmark: Codegarden.
Changing Lives With Chicago Lights
Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.
