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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
How to Set Up & Use Content Groupings in Google Analytics
Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel.
How To Choose A Content Management System
Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing: What do we REALLY need when it comes to a CMS?
6 Optimizations In Google Analytics You May Not Be Leveraging
Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations.
We Know SEO, Here's Our 2017 Q1 Average Results
It’s been a great start for Marcel Digital from the Search Engine Optimization side of things. Our clients saw an average traffic increase of 25% to key focus pages, resulting in over 200,000 more sessions in Q1 2017 over Q1 2016.
8 Signs It's Time for a Website Redesign
Knowing when it’s time for a new website isn’t always clear. It’s a significant investment in time, resources, and money, and can cause analysis paralysis pretty quickly.
What Makes A Great Website Design
A great website design starts with a deep understanding of your target audience and what they expect from their web experience.
9 Of The Best Time Saving Social Media Tools
Trying to manage your company’s social media presence on top of all the other things that need to be done can be a daunting task.
5 Lessons We've Learned From Conversion Rate Optimization
When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work.
5 Reasons Why Conversion Rate Optimization Is Important
We’re always surprised when we learn that businesses haven’t heard about Conversion Rate Optimization (CRO), but we’re even more surprised when we hear that those who have heard of CRO aren’t taking advantage of it in their digital marketing strategy.