One of the most powerful tools for finding new insights about their audience that marketers have at their disposal is Google Analytics. This versatile platform highlights the way people find your website as well as the way they use it once they are there, providing you with valuable information that you can use to hone your approach to digital marketing.
However, many times Google Analytics is both misunderstood and underutilized by marketers. In this article, we'll take a look at five powerful ways that you can start taking advantage of all that Google Analytics has to offer.
Utilize The Channel Acquisition Report
The channel acquisition report available on Google Analytics provides a wealth of information about where the traffic on your website is coming from. In addition to this, it allows you to break the data down further in order to see which channels are resulting in the most conversions and revenue. After all, the channel that sends the most traffic isn't always inherently the channel that leads to the most profit.