Digital Marketing & Web Development Insights

How to Optimize Your Site for Voice Search

Wednesday December 12, 2018
2018-12-12) Voice search refers to the marriage between voice recognition and internet search technology. Basically, people ask for search requests out loud instead of typing queries into a search box. Here's how you optimize for it.

The Quick Website Health Checklist for 2019

Monday December 10, 2018
2018-12-10) Website design and strategy is always changing and improving and 2019 will be no exception. The largest search engines are always tweaking their algorithms so you must keep up with those. Here's what you need to focus on in 2019.

Boost Your Profitability with Umbraco CMS

Tuesday November 27, 2018
2018-11-27) You have many goals for your website, but more than likely the two main goals include informing your target audiences about your business or services and driving more revenue or leads through your website. Umbraco helps you accomplish both!

Foolproofing Your Analytics For 2019

Wednesday November 21, 2018
2018-11-21) Site analytics aren’t just for tracking your site visitors’ behavior. Proper use of analytics can also help increase sales, reduce marketing budget waste and enable better focusing on your target audience needs.

Where to Focus SEO Efforts in 2019

Tuesday November 13, 2018
2018-11-13) When you boil it down, SEO isn't all that complex once you understand that you need to put people before algorithms. Here's where and how you can turn your website into a SEO powerhouse in 2019.

Drive More Traffic and Leads Using Social Ads

Thursday October 25, 2018
2018-10-25) With billions of active users across all social media platforms, business owners can leverage their online presence to drive more traffic and leads using social ad campaigns. Here's how you do it.

Umbraco US Festival 2018: Conference Recap

Monday October 22, 2018
2018-10-22) A recap, complete with pictures and VIPs, of the Umbraco US Festival 2018 that we had the pleasure of co-hosting here in Chicago.

10 Traits of Awesome Conversion & Website Testing Experts

Tuesday September 18, 2018
2018-09-18) If your goal is to increase your web page conversion rate, engage in the practice of Conversion Rate Optimization (CRO). There is a science and art to becoming a CRO expert. Take a close look at these

How to Use Content Templates in Umbraco

Tuesday September 11, 2018
2018-09-11) If there is one thing that web developers hate, it’s being asked to do tedious tasks over and over again. If there is one thing that marketers and content editors hate, it’s waiting on the completion

What Is URL Tagging & How Do I Do It?

Thursday September 6, 2018
2018-09-06) Google Analytics is a great way to analyze your traffic at a high level, but you can take this data a level deeper to quickly zero in on specific pieces of marketing materials and assets to see their performance and engagement. One way to do this is to leverage UTM tagging for links in your marketing efforts.