Our Insights

5 Reasons To Hire A PPC Management Expert

The inability to properly research, implement, and maintain a paid search or paid media campaign can spell long term disaster for your time, effort, and budget.

Umbraco Codegarden 2017 - A Recap

After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our second round of Umbraco’s International conference in Denmark: Codegarden.

Changing Lives With Chicago Lights

Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.

5 Reasons To Hire An SEO Professional

There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books.

8 Ways To Create Content That Converts

Let’s face it - content marketing has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate. Here are some stats from that article on the amount of content that’s created every minute:

What Makes A Great Landing Page

Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign.

What Makes a High Quality Backlink?

One of the questions I get asked the most, both from clients and consulting, is "What makes a high-quality backlink?"

How to Set Up & Use Content Groupings in Google Analytics

Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel.

5 Ways To Increase Your Website's Conversion Rate Right Now

How To Choose A Content Management System

Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing: What do we REALLY need when it comes to a CMS?

6 Optimizations In Google Analytics You May Not Be Leveraging

Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations.

We Know SEO, Here's Our 2017 Q1 Average Results

It’s been a great start for Marcel Digital from the Search Engine Optimization side of things. Our clients saw an average traffic increase of 25% to key focus pages, resulting in over 200,000 more sessions in Q1 2017 over Q1 2016.

8 Signs It's Time for a Website Redesign

Knowing when it’s time for a new website isn’t always clear. It’s a significant investment in time, resources, and money, and can cause analysis paralysis pretty quickly.

What Makes A Great Website Design

A great website design starts with a deep understanding of your target audience and what they expect from their web experience.

9 Of The Best Time Saving Social Media Tools

Trying to manage your company’s social media presence on top of all the other things that need to be done can be a daunting task.