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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Content Decay in AI Overviews and Why Older Pages Are Disappearing from Answer Engines
In traditional search, older pages with strong backlinks and long-standing authority could dominate for years.
How B2B Marketers Use Predictive Analytics with BigQuery and AI
B2B marketing is increasingly defined by its focus on precision and accountability. As campaigns evolve across longer sales cycles and complex buyer journeys, relying on gut instinct and backward‑looking metrics no longer delivers the results teams expect.
Why Website Performance Is Critical in AI and Search Rankings
Your website’s performance is no longer just a backend concern. It now plays a central role in how your brand is discovered, ranked, and engaged online.
Introducing Umbraco MCP: A Smarter Way to Work with AI
At this year’s Codegarden conference, Umbraco announced something exciting: the Umbraco MCP Server (Model Context Protocol).
Marcel Digital Shortlisted for Two Global Digital Excellence Awards
We’re thrilled to share some exciting news: Marcel Digital has been shortlisted in two categories at the 2025 Global Digital Excellence Awards - Standout B2B SEO Campaign of the Year and Standout B2B PPC Campaign of the Year.
How AI Is Changing Paid Search Optimization
AI has arrived fast and loud in the world of paid search. At first glance it seems straightforward to set your goals and let Google Ads or Microsoft Advertising take the wheel.
Measuring Content Visibility in an AI-First World
AI tools like ChatGPT, Perplexity, and Google's Search Generative Experience (SGE) are fundamentally changing how content is discovered.
Optimizing Product Feeds for AI Overviews, LLMs, and Google Merchant Center
Product feeds have long been the engine behind Google Shopping and various paid media campaigns but they’re now playing a much bigger role in how customers discover, evaluate, and interact with products.
Giving Back: Volunteering with Project C.U.R.E.
As part of Marcel Digital’s ongoing commitment to giving back, our team recently spent the day volunteering at Project C.U.R.E.’s warehouse in Woodridge, IL.
Demand Generation vs. Lead Generation in B2B Digital Marketing
In B2B marketing, few debates are as persistent, or as misunderstood, as the one between demand generation and lead generation.
AEO vs AIO: What Marketers Need to Know About AI-Driven Search
Search behavior is evolving. People are no longer just typing keywords into a search bar.
What Zero-Click Search Means for B2B Brands
For B2B marketers, organic search has long been one of the most effective and consistent channels for reaching high-value prospects.
The Future of Paid Ads in AI Assistants Like ChatGPT
The rise of AI chat platforms is changing how users interact with digital content. Tools like Bing Copilot and Perplexity AI are already experimenting with ad placements, and ChatGPT will likely follow.
