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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Umbraco CMS Migration for Nonprofits: Preserve SEO & Content Integrity
For nonprofits undergoing a digital transformation, migrating to a flexible, secure content management system (CMS) like Umbraco is an opportunity to amplify your mission and better serve your community.
Secure, Scalable .NET Web Portals for Healthcare
At Marcel Digital, we specialize in building HIPAA-compliant, scalable web portals using Microsoft’s robust .NET framework.
Marcel Digital Named one of the 2025 Best and Brightest Companies to Work For in the Nation!
We’re beyond excited to share that Marcel Digital has been named one of the Best and Brightest Companies to Work For® in the Nation by the National Association for Business Resources (NABR)!
How Financial Service Providers Can Lower Cost Per Lead with Smart Bidding
Explore how to reduce CPL with the latest Smart Bidding tactics, Target CPA, and audience segmentation to drive paid media performance.
Unified Analytics for Nonprofits: Build a Scalable Donor Insights Framework with Marcel Digital
Marcel Digital partners with mission-driven organizations to help them harness the full potential of their data through integrated analytics strategies.
How AI-Generated Ad Creatives Drive Conversions in Industrial B2B Marketing
B2B manufacturers face a consistent challenge: How do you effectively reach and convert highly technical buyers like engineers, procurement managers, and operations leaders, with advertising that delivers substance, not fluff?
Upgrading Umbraco and Staying Current in 2026
Many organizations push off CMS upgrades until there’s no other option. It’s understandable. Upgrades can feel like a technical hassle with unclear ROI.
Marcel Digital Shortlisted for B2B Agency of the Year at the US Agency Awards
We’re thrilled to share that Marcel Digital has been shortlisted for B2B Agency of the Year at the 2025 US Agency Awards!
Power Logistics with Real-Time, Secure .NET Portals
Explore how our secure and scalable logistics tracking portal solutions drive efficiency and meet compliance standards in highly regulated industries.
SaaS SEO Strategy That Drives Revenue: A Unified Framework by Marcel Digital
Search visibility alone doesn’t build sustainable growth. True SEO success in SaaS comes from connecting organic performance to qualified leads, reduced churn, and measurable revenue impact.
Automations vs. AI Workflows vs. AI Agents: Choosing the Right Intelligence for B2B Marketing and Sales
B2B marketing and sales teams are under more pressure than ever to deliver qualified leads, accelerate pipelines, and demonstrate ROI.
How AI Is Changing the Role of Marketing Dashboards
Traditional marketing dashboards, even the flashy ones with attractive charts and real-time data pulls, have a dirty secret: they’re mostly passive. Sure, they tell you what happened but they can't tell you why it happened, what to do next, or even who should care.
Understanding Why Search Rankings Look Different Across Devices, Locations, and Reports
If you’ve ever compared Google search results on your own screen with what you see in SEO reporting tools, you may have noticed some discrepancies.
