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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
The Necessity of Analytics for Effective Website Redesign
The role of advanced analytics tools like Google Analytics 4 (GA4) has become increasingly important for any website aiming to meet the expectations and tech standards of ever more sophisticated customers.
SGE 101: Decoding the Future of Search Engine Optimization
The digital world is no stranger to evolution. From the early days of basic keyword matching to the sophisticated algorithms that now power our search queries, search technology has seen a remarkable transformation. Yet, the introduction of Search Generative Experience (SGE) marks a pivotal leap forward, setting the stage for a revolution in how we interact with information online.
The Hidden Pitfalls of Neglecting SEO in Website Relaunches
A website relaunch is often seen as a pivotal step towards modernizing a brand, improving user experience, and enhancing functionality. However, without incorporating search engine optimization (SEO) into the project, the results can be less than favorable.
8 Signs It's Time to Hire an SEO Agency
Achieving optimal online visibility and securing top rankings on search engine result pages is more than just a vanity goal—it's a necessity for businesses aiming to thrive in a highly competitive market.
Why Your Outdated Website Is Hurting Your SEO and How a Refresh Can Help
Learn why an outdated website limits your SEO potential and see how Marcel Digital's strategic website refresh can drive better SEO rankings and growth.
Adapting Paid Search Strategies for the Evolving B2B Buyer Journey
The world of B2B marketing is undergoing a sizable transformation, compelling marketers to rethink their paid search strategies. This shift is driven by the evolving behavior of B2B buyers, who now navigate a digital-first landscape with heightened expectations for relevance, personalization, and value at every touchpoint.
Chicago Help Initiative Volunteer Event
Last month, our team volunteered with the Chicago Help Initiative to provide hot, nutritious, full-course meals to more than 100 guests in the dining room of Catholic Charities, located at 721 N. Lasalle St in Chicago.
Five Signs Your Website is Old and Due for a Redesign
Your company's website is the virtual front door to your business.
Why Your Website Visitors Aren’t Converting
Discover essential strategies to transform your website visitors into conversions. Learn how to optimize CTAs, enhance UX, and leverage analytics for better results.
The Importance of a Secure Website
With cyber threats on the rise, ensuring a website's security has become crucial for both businesses and their users. A secure website is essential for providing a safe platform where users can interact, make transactions, and share information without concerns.
Top 10 Reasons You Need a New Website
Explore the essential reasons for a new website, from improved user experience to enhanced security. Learn how a modern, optimized site can boost your business's online impact.
Umbraco wins big at the CMS Critic People’s Choice Awards
Discover the remarkable success of Umbraco in this year's CMS Critic People’s Choice Awards! With five prestigious wins across diverse categories like Best Enterprise CMS and Best AI Solution, Umbraco showcases its flexibility and innovation.
Google's March 2024 Core Update
On Tuesday, March 5th, 2024, Google announced a significant update was coming to its search ranking algorithm, and what they introduced is new spam policies aimed at enhancing the quality of search results
