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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Gated Content and How it Affects SEO
Dan Ciciora, SEO/AEO Manager at Marcel Digital, discusses gated content and how it affects SEO.
Google's SGE: What Is It & What's to Come?
In May 2023, Google announced its plans to completely change search by adding AI-generated answers.
Marcel Digital Is Now an Umbraco Platinum Partner!
After over 11 years as an Umbraco Gold Partner, we are incredibly excited to announce that we have officially elevated to an Umbraco Platinum Partner.
Umbraco US Festival 2024: Why You as a Developer Should Attend
Kyle Brigham, CSO, talks about Umbraco US Festival and why you as a developer should attend.
Unveiling Google's Secrets: Insights from the API Documentation Leak
In a significant turn of events for the SEO community, Google's internal API documentation was recently leaked, shedding light on various elements of the search engine's ranking mechanisms.
How to Plan a Successful Website Development Project
Join Tom, Chief Operations Officer at Marcel Digital, as he dives into how to plan a successful website development project.
Top 10 Umbraco Maintenance Tips & Best Practices
Your website is a living and breathing entity that needs constant care and upkeep, and sites hosted on the Umbraco CMS are no different.
Marcel Digital & Tutoring Chicago - Digital Marketing Summer Program
Discover how Marcel Digital is making a lasting impact on the Chicago community with our Digital Marketing Summer Program.
Making a Difference with Project C.U.R.E.
As part of Marcel Digital's dedication to giving back, last week, our team volunteered at Project C.U.R.E.’s warehouse in Woodridge, IL.
Introducing Umbraco 14
Join Kyle, Chief Strategy Officer at Marcel Digital, as he dives into the key changes of Umbraco 14.
B2B Buyer's Journey: Understanding Touchpoints and Content Needs
The B2B buyer's journey is a complex process that involves multiple stages, each requiring tailored content and strategic SEO implementation.
The Art of Remarketing in B2B Paid Search Campaigns
B2B digital marketing is a highly competitive space and capturing the attention of your potential customer is only half the battle. The real challenge lies in nurturing leads and guiding them through the sales funnel until they become loyal customers.
Content Marketing and SEO Synergy: Driving Long-Term B2B Engagement
In B2B marketing, content without SEO is invisible, and SEO without compelling content falls flat. Together, they drive high-quality leads and measurable business growth.
