Our Insights

Digital Marketing Associate Program

How to Choose the Right CMS Platform

How to Manage a Website Redesign Project

A website redesign can grow conversions, lower bounce rates, improve usability, and boost overall productivity for your website and, by extension, your business.

Marcel Digital Participates in Expert Panel: Umbraco as a Composable DXP

s part of the Umbraco US Summit 2022, our very own Kyle Brigham got to participate in a panel of experts discussing the Umbraco CMS as a composable DXP (digital experience platform).

Volunteer Outing at Erie House Chicago

As part of our ongoing commitment to philanthropy, Marcel Digital employees visited Erie House this week to volunteer and assist with their operations.

Google Data Studio is Now Called Looker Studio

At Google’s Cloud Next 2022 conference, it was announced that all business intelligence tools will be unified under the Looker umbrella.

How to Structure Your Google Ads & PPC Campaigns

Digital marketing is getting more competitive each day and businesses of all sizes are turning to Google Ads and Pay-Per-Click (PPC) campaigns to reach their target audience and drive conversions.

Common Mistakes When Building a New Website

We’ve compiled some of the biggest website mistakes for you to avoid on your next website development project.

Marcel Digital's 2022 Company Retreat in Lake Geneva

Last month Marcel Digital hosted our first off-site retreat in Lake Geneva, Wisconsin.

Why Your Website’s Page Speed Matters

Welcome to the future, where attention spans are awfully quick, content is everywhere, and website loading speed is king.

Digital Marketing During a Recession

Are you worried about business strategy during a recession? Don’t discount your marketing budget just yet.

Marcel Digital Volunteers with Anti-Cruelty Society

On August 8, Marcel employees got to visit the Anti-Cruelty Society’s River North facility and learn about their meaningful work in helping animals rehabilitate and find homes.

Marcel Digital's Inaugural Marketing Associate Program

Using Your Customers To Help You Make Awesome Decisions

At Marcel Digital, all of our digital marketing campaigns begin with one simple question, “What is this GOAL of the campaign?”

How to Build a Custom Web App for Your Website

Web applications are essentially interactive computer programs that create functional features within a website, such as online forms, email, and shopping carts.