AI Measurement
AI is already talking about your brand. Do you know what it’s saying?
AI tools, large language models, and conversational search are redefining how people discover information, shifting the focus from visibility alone to the quality and context of your brand’s presence in AI-driven experiences.
At Marcel Digital, we help B2B organizations measure and improve their brand’s visibility, ensuring you’re not invisible in the places where your audience now searches and decides.
Why AI Brand Visibility Matters for B2B
Today, many B2B buying journeys don’t begin with a typed query, but with a question posed to an AI assistant or a generative-search interface. Tools like ChatGPT, Claude, Gemini and other AI search or answer engines are increasingly surfacing brand names, recommendations and cited sources rather than returning lists of websites.
This means:
If your brand isn’t being cited, mentioned or recommended in those AI responses, you may be missing discovery touch-points entirely.
The metrics marketers used for years (rankings, organic traffic, clicks) no longer fully capture how buy-signals are generated in an AI environment.
B2B brands that establish an AI-visibility footprint now can build authority and influence early in the ecosystem before it becomes crowded.
What Do We Measure?
Our service focuses on tracking how your brand appears inside AI systems and what that means for your B2B growth strategy. Key measurement areas include:
Brand mentions & citations in AI-generated responses - how often your brand is referenced in answer engines, LLM outputs and conversational interfaces.
AI visibility score / share of voice - how your brand compares to competitors in AI responses and recommendation contexts.
Context of brand appearances - not just if you’re mentioned, but how you’re discussed (leader, challenger, neutral) and in what context.
Prompt and intent mapping - identifying the questions and conversational queries your buyers ask and whether your brand or content is surfaced in response.
Traffic, engagement and downstream outcomes - tying AI-visibility into real business effects (website traffic, leads, pipeline) instead of just visibility alone.
How Our AI Measurement Service Works
Baseline Audit
We assess your current visibility in AI-driven environments: existing brand mentions in AI responses, prompt coverage, competitive analysis.
Strategy & Intent Map
We work with your team to identify buyer-intent prompts (what your audience asks AI), align your content and brand positioning, and define measurement objectives.
Measurement Architecture
We set up tracking systems and dashboards that mix AI-visibility metrics with your existing analytics, so you can see how AI-presence links to business outcomes.
Analysis & Insights
We monitor trends in brand mentions, share of voice, sentiment, prompt performance and competitive shifts. We translate those into recommendations: content gaps, authority building, prompt targeting.
Optimization & Scale
We iterate the process: evolve the prompt map, refine content and brand assets, track improvements, and help you scale your visibility across AI discovery environments.
Benefits of AI Measurement for B2B Marketing Teams
Gain early-mover advantage – Be one of the first in your category to monitor and influence how AI systems reference your brand.
Insight into buyer-conversation contexts – Understand what your audience is asking AI, how your brand is positioned, and where you’re being overlooked.
Better alignment of content and discovery – Make sure your thought-leadership, product messaging and brand positioning show up where it matters.
Link visibility to pipeline – Move beyond vanity metrics; see how AI-driven brand mentions lead to traffic, leads and revenue.
Future-proof your brand presence – As AI-driven search, assistant discovery and conversational interfaces grow, you’ll already have measurement in place.
Why Partner with Marcel Digital
We specialise in helping B2B organizations navigate emerging discovery channels and measurement frameworks. When you work with us:
You gain expertise in measurement, analytics, martech and the evolving AI ecosystem.
We translate complex AI-visibility metrics into actionable business insights.
We help you build capability, not just one-time implementation, so your team can monitor and optimize continuously.
We focus on outcomes aligned with your business: better visibility, more leads, stronger pipeline.
Get Ahead of the Curve
With AI Brand Visibility & Measurement Services from Marcel Digital, you’ll understand where and how your brand appears today and shape how it performs tomorrow.
Ready to measure your AI visibility? Contact Marcel Digital to begin building your visibility roadmap and measurement foundation for the AI-era.
Frequently Asked Questions
Traditional metrics like impressions, clicks and traffic don’t exist for AEO. Capabilities are changing by the day but there’s a fundamental shift in how performance is measured.
We track brand visibility across ChatGPT, Google AI Overview and Perplexity. From each platform, we can tell you what websites are contributing to your or your competitors' visibility.
Yes. Many AI systems surface brands and sources without delivering measurable traffic. Our service helps reveal those “invisible” mentions and citations.
You’ll receive an initial baseline within weeks. Meaningful improvement depends on actioning recommendations and evolving your content/brand strategy.
Hear From Our Happy Partners
We've been with Marcel Digital for over 14 years and they have helped us grow our organic traffic by leaps and bounds. This year our organic traffic was up by over 19% and continues to grow. I would highly recommend them as SEO strategists and Google Analytics consultants.
Michael Vedders
Director of Marketing, Bethel University
Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.
Kim Rafalowitz
Dir. of Global Marketing, Worldpoint
I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.
Michael Duquet
Director, Web Strategy, Absolute Software
Having a partnership with Marcel Digital has been a lifesaver for our business. We could not be happier with their work ethic, attention to detail, and superior expertise. I highly recommend them if you are looking for a talented, and trustworthy partner!
Diane Locher
Director of Sales and Marketing, Precision Medical
We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!
Rob Dunbar
Marketing Manager, Lightmart