Rush University Medical Center wanted to relaunch their website with SEO best practices in mind and an advanced analytics implemention.
Ensure all SEO best practices are being implemented
Create recommendations based on data from Google Analytics and address with the development team
Ensure old URLs redirect to correct new URLs through comprehensive mapping
Install comprehensive, advanced Google Analytics tracking for accuracy
On-going SEO consultation
Regular collaboration with marketing and development teams
On-going content recommendations and review
Comprehensive redirect mapping of old URLs to new URLs
Google Analytics implementation
68% increase in organic sessions
3% increase in new organic sessions
73% increase in new users
Increase increase in organic sessions
Increase increase in new organic sessions
Marcel Digital worked with the Rush University Medical Center team to prepare for a website re-launch through SEO consulting and regular communication with the marketing team. Since website migrations and newly developed sites generally produce some risk associated with search engine indexing, it was important that both teams be consistently in sync during the development process to ensure all SEO best practices were being followed.
"We've enjoyed working with Marcel Digital through the years because of their expertise and timeliness. They helped our site migration move along smoothly and continue to provide direction to increase our results."
- Marie Mahoney, Sr. Director, Web and Marketing Communications
Our focus was to mitigate any losses in traffic due to the migration and implement a strategy for gaining back any loss in traffic over a longer period of time. We accomplished this by consulting with the marketing team during the development stages to ensure all SEO best practices were being implemented and generating a comprehensive URL redirect mapping strategy forwarding all old URL structures to new URL structures. Our comprehensive strategy ensured traffic, conversion, and key metric losses were minimal, and in most cases, maintained or improved.