Site analytics aren’t just for tracking your site visitors’ behavior. Proper use of analytics can also help increase sales, reduce marketing budget waste and enable better focusing on your target audience needs.
When you boil it down, SEO isn't all that complex once you understand that you need to put people before algorithms. Here's where and how you can turn your website into a SEO powerhouse in 2019.
With billions of active users across all social media platforms, business owners can leverage their online presence to drive more traffic and leads using social ad campaigns. Here's how you do it.
If your goal is to increase your web page conversion rate, engage in the practice of Conversion Rate Optimization (CRO). There is a science and art to becoming a CRO expert. Take a close look at these
If there is one thing that web developers hate, it’s being asked to do tedious tasks over and over again. If there is one thing that marketers and content editors hate, it’s waiting on the completion
Google Analytics is a great way to analyze your traffic at a high level, but you can take this data a level deeper to quickly zero in on specific pieces of marketing materials and assets to see their performance and engagement. One way to do this is to leverage UTM tagging for links in your marketing efforts.
Since 2010, Marcel Digital has been developing and maintaining websites of all sizes on Umbraco. We trust it so much to help us build beautiful websites that we decided to become leaders in the
Every business owner knows that high engagement with their website translates as happier customers and more sales. But what about our web design influences whether or not we see higher levels of engagement, or worse, none?
In the modern economy, content marketing is key. Shoppers are bombarded with ads on a daily basis, leading them to tune out traditional marketing. Content lets you break through this noise, capture audience, and give real insights.