In the B2B world, the average buyer is taking a much more pro-active and individualized approach. They turn to search engines, social media, and colleagues to make their purchasing decisions. However,
There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books. Truthfully, SEO is better suited for professionals with years of expertise and experience. Here are the reasons why...
Let’s face it - content creation has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate, but there are steps we can all take as content marketers to provide a more valuable experience for our users, resulting in higher engagement rates and, ultimately, conversions.
Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign. The campaign could be something like paid search, PPC ads, a display banner, or
After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our
One of the questions our digital marketing experts get most is "What makes a high quality backlink?" While not always obviously, there are questions your can ask yourself to quickly assess...
Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than those of more static or blog pages. Let's dig deeper.
In the world of conversion rate optimization, tactics are a dime a dozen.Because while some tactics may offer small opportunities for increases, for most businesses, it takes more than a testimonial