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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
The 2025 Marcel Digital Playbook: B2B Marketing & AI Innovations
Last month, the Marcel Digital team gathered in downtown Chicago for our annual Playbook Meeting—an event dedicated to strategizing how we can drive better results for our B2B clients in 2025.
REST vs. SOAP: Choosing the Right API for Your .NET Application
As businesses build and scale their .NET applications, selecting the right API architecture is a critical decision.
Why Enterprises Trust .NET for Scalable, Secure Application Development
As enterprises continue to prioritize digital transformation, they require robust, scalable, and secure application development solutions that can support their growing operational needs.
Cookie Compliance: GDPR & CCPA
Cookies are more than just a website feature—they come with legal obligations. If your site collects user data, understanding privacy laws like GDPR and CCPA is essential.
Umbraco Engage: What You Need to Know
Let’s be honest—grabbing (and keeping) your audience’s attention these days is harder than pulling a teenager away from TikTok.
Unlocking Better Results: What Omni-Training Means for Your B2B Digital Marketing Success
In today’s constantly shifting digital landscape, success depends on more than just expertise in a single discipline.
When to Build vs. Buy: Evaluating Custom .NET Development vs. Off-the-Shelf Solutions
Businesses today face a critical decision when implementing software solutions: should they invest in custom .NET development or purchase an off-the-shelf solution?
The Surprisingly Simple Trick to Ditch Google’s AI Overviews
If you’ve been searching for something on Google lately - you’ve probably noticed their “AI Overview” that appears at the top of the search results.
How Reddit's Prominence in Search is Shaping SEO Strategies
By understanding Reddit’s ecosystem and leveraging its unique qualities, businesses and marketers can integrate Reddit into their SEO plans to enhance online visibility and drive engagement.
What Is Cloud Application Development & Why It Matters for Modern Businesses
In today’s fast-paced digital landscape, businesses must continuously adapt to maintain a competitive edge
Marcel Digital and RUSH Adopt-a-Family: A 20 Year Long Tradition of Giving Back
Every holiday season for the past two decades, our team proudly participates in the RUSH Adopt-a-Family program, a meaningful initiative that connects us with a family in need to help make their holiday season brighter.
Business Processes You Can Automate with Custom .NET Applications
As businesses grow and evolve, so do their operational challenges. Repetitive, manual processes can drain valuable time, increase human error, and hinder productivity.
Leveraging the Latest Innovations in Custom Web Application Development
In the dynamic world of technology, staying ahead means embracing tools and techniques that cater to unique business needs. Custom web application development has seen rapid evolution, with innovations like AI integration, progressive web applications (PWAs), cloud-native development, and low-code/no-code platforms reshaping the digital landscape.
