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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Building Bespoke Experiences Through Customizable .NET Applications
Create unique solutions with customizable .NET applications. Learn how tailored software improves user experience while efficiently adapting to business needs.
The Necessity of Analytics for Website Redesign
Hi! I’m Kendall Wavro, a Digital Marketing Associate at Marcel Digital and today I’ll be talking about why it’s so important to leverage analytics when redesigning your website.
Umbraco US Festival 2024: Why You as a Marketer Should Attend
Hi everyone! Kyle here at Marcel Digital, an Umbraco Platinum Partner located in Chicago. We’re lucky enough to be part of the incredible team organizing this year’s Umbraco festival in our hometown, and we’re hoping to see you there.
Why Your PPC Campaigns Are Underperforming
Hi, I’m Kate, Paid Media Specialist at Marcel Digital. Pay-per-click advertising can be a game-changer for your business, but it can be a little tricky at first. Let’s talk about some common challenges.
Marcel Digital’s 2024 Company Retreat in Lake Geneva
Last week, the Marcel Digital team gathered for our 3rd annual company retreat at the Maxwell Mansion in beautiful Lake Geneva, Wisconsin!
5 Signs Your Digital Strategy is Missing the Mark
Promoting your brand in the digital space can be challenging, and your efforts might not always bring the results you’re looking for.
How to Communicate the Value of Paid Search to Stakeholders
Learn to communicate paid search value to stakeholders. Discover key metrics, reporting tools, and best practices to showcase ROI and gain buy-in for PPC campaigns.
What You Need to Know About Google's SGE
Learn about Google's Search Generative Experience (SGE) from Joe Stoffel, SEO Director at Marcel Digital.
The Advantages of Working With an Integrated Marketing Agency
Consumers are constantly bombarded with marketing messages across various platforms.
Understanding Umbraco Partnerships: Gold vs. Platinum
Should you choose an Umbraco Gold Partner or an Umbraco Platinum Partner? The right tools and partners make all the difference in web development. Umbraco, a popular open-source content management system (CMS), offers a fully loaded partnership program with top-notch services for users.
PPC Metrics That Matter to Marketing Managers
Discover key PPC metrics every marketing manager needs to track for assessing campaign success and maximizing ROI. Make data-driven decisions confidently.
How Responsive Design Enhances User Engagement and Conversion Rates
Responsive design ensures that your website adapts seamlessly to various screen sizes, providing an optimal viewing experience for users on all devices.
APIs and Integrations: Expanding Your Website's Capabilities
The ability to extend your website's functionality through APIs (Application Programming Interfaces) and integrations is crucial.
Marcel Digital's 2024 Marketing Associate Program
We are delighted to welcome the latest additions to the Marcel Digital team! These talented individuals have joined us through Marcel’s Early Talent Program, our annual initiative designed to recruit high performing students directly from college and take them through a rigorous, omni-trained program that empowers them to excel as they progress in their careers.