Vanessa began her digital marketing career in 2017 and has developed a deep specialization in SEO and AEO strategy. She brings extensive experience in tracking and adapting to Google’s evolving algorithms, applying a data-forward approach to identify and optimize keyword and query opportunities that drive visibility in both traditional search and emerging answer engines. Vanessa’s expertise extends beyond execution: she emphasizes the “why” behind her research and recommendations, helping clients understand how SEO and AEO principles support long-term marketing success.
Her work spans advanced keyword analysis, technical SEO, structured data implementation, on-page and off-page optimization, and content strategies designed to increase both search rankings and answer engine visibility. She has a proven ability to translate complex insights into clear, actionable guidance, equipping marketing teams to optimize for today’s search landscape while preparing for the next wave of AI-driven discovery.
Vanessa is also a dedicated partner to clients, building strong relationships and tailoring solutions to their unique challenges.
Beyond her professional expertise, she enjoys exploring Chicago, volunteering at nonprofit organizations, and keeping a pulse on industry trends, politics, and news.
We rise by lifting others.
Favorite Vacation Spot
Turkey
Favorite Beverage
Anything coffee related
Favorite TV Show
Money Heist
Favorite Challenge Food
Mac and cheese
Hidden Talent
Pro at Mario Kart
Weird Fact
I love dipping fries in ice cream
Fun Fact
I'm pretty good at painting
Something You Hate
Balloons popping close to me
Favorite Pastime
Working out and exploring Chicago
Favorite Restaurant
Ciccio Mio
Favorite Song To Dance To
Cali Pachanguero - Groupo Niche
First Concert
Carlos Vives (Amazing Colombian singer)
Favorite Nicholas Cage Movie
National Treasure
Most Famous Celebrity Met
Ludacris
First Job
Sales Associate at BCBG Max Azria
What You Wanted to Be When You Grew Up
Art teacher for elementary students