We rise by lifting others.
Vanessa began her digital marketing career in 2017 and has developed a deep specialization in SEO and AEO strategy. She brings extensive experience in tracking and adapting to Google’s evolving algorithms, applying a data-forward approach to identify and optimize keyword and query opportunities that drive visibility in both traditional search and emerging answer engines. Vanessa’s expertise extends beyond execution: she emphasizes the “why” behind her research and recommendations, helping clients understand how SEO and AEO principles support long-term marketing success.
Her work spans advanced keyword analysis, technical SEO, structured data implementation, on-page and off-page optimization, and content strategies designed to increase both search rankings and answer engine visibility. She has a proven ability to translate complex insights into clear, actionable guidance, equipping marketing teams to optimize for today’s search landscape while preparing for the next wave of AI-driven discovery.
Vanessa is also a dedicated partner to clients, building strong relationships and tailoring solutions to their unique challenges.
Beyond her professional expertise, she enjoys exploring Chicago, volunteering at nonprofit organizations, and keeping a pulse on industry trends, politics, and news.
Interesting facts about Vanessa
Favorite place you've traveled
Paris!!!
Favorite movie
One Battle After Another
Go-to road trip snack
Vanilla ice cream and fries
Hidden talent
Pro at Mario Kart
Zodiac sign
Gemini
Fun fact
I'm pretty good at painting
Something you hate
Balloons popping close to me
Outside of work you’ll find me
At the gym lifting heavy weights
Favorite song to dance to
Cali Pachanguero - Groupo Niche
Favorite TV character
Olivia Pope
First concert
Carlos Vives (Amazing Colombian singer)
What you wanted to be when you grew up
Art teacher for elementary students