Digital Marketing & Web Development Insights

5 Reasons to Hire a PPC Management Expert

Tuesday July 25, 2017
2017-07-25) A successful PPC or paid media campaign requires research, a well thought out implementation, and constant analysis. What it really requires, is an expert. Here's why...

Changing Lives With Chicago Lights

Wednesday July 19, 2017
2017-07-19) Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.

5 Reasons to Hire an SEO Professional

Friday July 14, 2017
2017-07-14) There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books. Truthfully, SEO is better suited for professionals with years of expertise and experience. Here are the reasons why...

8 Ways To Create Content That Converts

Friday July 7, 2017
2017-07-07) Let’s face it - content creation has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate, but there are steps we can all take as content marketers to provide a more valuable experience for our users, resulting in higher engagement rates and, ultimately, conversions.

What Makes a Great Landing Page

Thursday June 29, 2017
2017-06-29) Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign. The campaign could be something like paid search, PPC ads, a display banner, or

Umbraco Codegarden 2017 - A Recap

Thursday June 22, 2017
2017-06-22) After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our

What Makes a High Quality Backlink?

Wednesday June 21, 2017
2017-06-21) One of the questions our digital marketing experts get most is "What makes a high quality backlink?" While not always obviously, there are questions your can ask yourself to quickly assess...

How to Set Up & Use Content Groupings

Thursday June 15, 2017
2017-06-15) Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than those of more static or blog pages. Let's dig deeper.

5 Ways to Increase Your Website's Conversion Rate Right Now

Tuesday June 6, 2017
2017-06-06) In the world of conversion rate optimization, tactics are a dime a dozen.Because while some tactics may offer small opportunities for increases, for most businesses, it takes more than a testimonial

How To Choose a Content Management System

Thursday June 1, 2017
2017-06-01) Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing...