2017-07-25)
A successful PPC or paid media campaign requires research, a well thought out implementation, and constant analysis. What it really requires, is an expert. Here's why...
2017-07-19)
Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.
2017-07-14)
There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books. Truthfully, SEO is better suited for professionals with years of expertise and experience. Here are the reasons why...
2017-07-07)
Let’s face it - content creation has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate, but there are steps we can all take as content marketers to provide a more valuable experience for our users, resulting in higher engagement rates and, ultimately, conversions.
2017-06-29)
Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign. The campaign could be something like paid search, PPC ads, a display banner, or
2017-06-22)
After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our
2017-06-21)
One of the questions our digital marketing experts get most is "What makes a high quality backlink?" While not always obviously, there are questions your can ask yourself to quickly assess...
2017-06-15)
Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than those of more static or blog pages. Let's dig deeper.
2017-06-06)
In the world of conversion rate optimization, tactics are a dime a dozen.Because while some tactics may offer small opportunities for increases, for most businesses, it takes more than a testimonial
2017-06-01)
Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing...
