LATEST POSTS
Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Ask an Expert - SEO and Paid Media Integration
As an integrated agency, we know that SEO and PPC are two powerful marketing strategies that, when used together, can create a synergy that drives even more traffic and conversions.
B2B Ignite Conference Recap and Takeaways
On Tuesday May 23, the Marcel Digital team partnered with SEKO Logistics in presenting a session at B2B Ignite at The Willis Tower in downtown Chicago!
Snack Bags for Erie House After-School Programs
Yesterday the Marcel Digital Team got together in person for a philanthropy event in partnership with Erie House, a renowned social services nonprofit located in Chicago's West Town neighborhood.
What is uSkinned?
Kyle Brigham breaks down the details of uSkinned and how it could be the perfect solution for your business.
The Benefits of Integrating BigQuery with Google Analytics Data
Analytics data is crucial for businesses that want to make informed decisions and develop more effective marketing strategies.
Guide to uSkinned Site Builder
The uSkinned Site Builder is a content-editor experience designed to help anyone launch a new website using the powerful Umbraco CMS. Once installed on top of Umbraco, uSkinned provides a user-friendly, no-code environment for stunning website authoring.
GA4: Everything You Need to Know About Google Analytics 4
Learn everything you need to know about Google Analytics 4 in this comprehensive guide by Marcel Digital. Gain insights, optimize campaigns, and improve performance.
How to Integrate SEO and Paid Search Campaigns for Better Results: A Comprehensive Guide
In the world of digital marketing, SEO and Paid search are two of the most critical components for driving traffic and improving online visibility.
The Ultimate SEO How-To Guide for Umbraco CMS
In-depth studies reveal that over 50 percent of web traffic comes from organic searches alone. As users input their search queries, only the websites with the best SEO strategies enjoy visibility at the top of search results.
The Complete Guide to Umbraco 11
Umbraco, the world’s leading open-source content management system (aka “The Friendly CMS), released Umbraco 11 in late 2022 to deliver performance enhancements and a new marketplace as well as Block Grid Editor, a brand-new property editor that enhances layout and content structure capabilities.
Partnering with Clean Up Give Back for Earth Day
To honor and celebrate Earth Day, Marcel Digital participated in a plastic bag drive for the Clean Up Give Back organization.
What is a Headless CMS?
Kyle Brigham, Chief Strategy Officer at Marcel Digital, breaks down the concept of headless CMS and its benefits for modern web development.
