Video Library

How to Remarket in B2B Paid Search Campaigns

Raj, Paid Media Manager at Marcel Digital, explains how remarketing can help B2B businesses nurture leads through long sales cycles.

What is Google Tag Manager?

Kendall Wavro, Data & Insights Specialist at Marcel Digital, breaks down the basics of Google Tag Manager (GTM) - a powerful, code-free tool for managing website tracking.

Umbraco 15

Kyle from Marcel Digital introduces Umbraco 15, launching November 14, 2024.

What is Account Based Marketing?

Discover the power of Account-Based Marketing (ABM) in this quick overview. Learn how ABM shifts the focus from broad outreach to highly targeted campaigns aimed at high-value accounts.

Google Launches Ads in AI Overview

Morgan, Director of Paid Media at Marcel Digital, shares an update on Google's new Ads in AI Overviews feature.

Five Signs Your Website is Due for a Redesign

In this video, Tom Kelly, Chief Operating Officer at Marcel Digital, highlights five critical signs your website is overdue for a redesign.

What is Display Advertising?

Shelby, Paid Media Manager at Marcel Digital, breaks down the benefits of display advertising and why it’s a powerful addition to any marketing strategy.

Why Your Outdated Website Is Hurting Your SEO

Vanessa, Senior SEO Manager at Marcel Digital, explains how an outdated website can negatively impact your SEO and why a strategic refresh is essential.

How to Set Effective Goals for B2B Website

Zoe Stirrett, Sales & Marketing Specialist at Marcel Digital, explains how setting S.M.A.R.T. goals can transform your B2B website into a conversion-driving powerhouse.

The Necessity of Analytics for Website Redesign

Kendall Wavro, Digital Marketing Associate at Marcel Digital, highlights the importance of using Google Analytics 4 (GA4) during a website redesign.

Umbraco US Festival 2024: Why You as a Marketer Should Attend

Kyle Brigham invites marketers to the Umbraco US Festival on October 4, 2024 in Chicago.

5 Signs Your Digital Marketing Strategy is Missing the Mark

What You Need to Know About Google's SGE

Joe Stoffel, SEO Director at Marcel Digital, breaks down Google’s Search Generative Experience (SGE), now live for U.S. users as of May 2024.

How to Plan a Successful Website Development Project

Join Tom Kelly, Chief Operating Officer at Marcel Digital, as he explains the essential steps to planning a successful web development project.

Gated Content and How It Affects SEO

Dan from Marcel Digital explains the role of gated content in SEO - what it is, how it helps with lead generation, and the potential drawbacks for search visibility.