LATEST VIDEOS
Video Library
Marcel’s video library features expert-led content across digital marketing, development, analytics, and strategy, grounded in real client work and built to deliver practical, relevant insight.
What is Account Based Marketing?
Discover the power of Account-Based Marketing (ABM) in this quick overview. Learn how ABM shifts the focus from broad outreach to highly targeted campaigns aimed at high-value accounts.
Google Launches Ads in AI Overview
Morgan, Director of Paid Media at Marcel Digital, shares an update on Google's new Ads in AI Overviews feature.
Five Signs Your Website is Due for a Redesign
In this video, Tom Kelly, Chief Operating Officer at Marcel Digital, highlights five critical signs your website is overdue for a redesign.
What is Display Advertising?
Shelby, Paid Media Manager at Marcel Digital, breaks down the benefits of display advertising and why it’s a powerful addition to any marketing strategy.
Why Your Outdated Website Is Hurting Your SEO
Vanessa, Senior SEO Manager at Marcel Digital, explains how an outdated website can negatively impact your SEO and why a strategic refresh is essential.
How to Set Effective Goals for B2B Website
Zoe Stirrett, Sales & Marketing Specialist at Marcel Digital, explains how setting S.M.A.R.T. goals can transform your B2B website into a conversion-driving powerhouse.
The Necessity of Analytics for Website Redesign
Kendall Wavro, Digital Marketing Associate at Marcel Digital, highlights the importance of using Google Analytics 4 (GA4) during a website redesign.
Umbraco US Festival 2024: Why You as a Marketer Should Attend
Kyle Brigham invites marketers to the Umbraco US Festival on October 4, 2024 in Chicago.
What You Need to Know About Google's SGE
Joe Stoffel, SEO Director at Marcel Digital, breaks down Google’s Search Generative Experience (SGE), now live for U.S. users as of May 2024.
How to Plan a Successful Website Development Project
Join Tom Kelly, Chief Operating Officer at Marcel Digital, as he explains the essential steps to planning a successful web development project.
Gated Content and How It Affects SEO
Dan from Marcel Digital explains the role of gated content in SEO - what it is, how it helps with lead generation, and the potential drawbacks for search visibility.
Umbraco 14
Kyle Brigham gives an overview of the upcoming Umbraco 14 release, packed with major updates including a fully rewritten Backoffice using TypeScript and Web Components, a new Management API, streamlined performance, and improved developer tools.
