Website personalization is the digital marketing art of providing your previous visitors and customers a browsing experience that's fully tailored to their interests and previous actions taken on your site. Through dynamically generated content, messaging, calls to actions, and more, website personalization engages your users at any stage of the sales or conversion funnel. From awareness to retention, personalization reduces clicks and serves content that's only relevant to your visitor's individual needs and preferences.
Consumers are speaking loudly and clearly: the future is Web Personalization. For instance, 74% of customers feel frustrated when the content they are seeing on a website is not personalized or irrelevant to their needs, while 59% shoppers say that they are influenced to take action by personalization. With website personalization, you have the ability to properly serve information based on your user's intent, not only providing them with a frictionless user experience, but a personalized and tailored experience they have to come expect.
Website personalization gives you the ability to:
Leveraging web personalization takes Conversion Rate Optimization to the next level by going deeper to give your audience the content they want, when they want it, exactly how they want it.
As a leader in Conversion Rate Optimization, Marcel Digital takes the data a level deeper by providing key insights and recommendations, that give your audience a whole new web experience tailored to their specific needs and preferences. Through real-time behavioral targeting to custom targeting based on referrals, location, and actions, we can help your team create a truly unique and eye catching experience that takes website personalization to a whole new level and miles ahead of the competition.
Marcel Digital is happy to hear more about your personalization needs and how we can help you create the best possible web experience to keep your business moving forward.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.
Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.
“Marcel Digital has been a trusted partner of ours for many years. We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success. I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.