Website personalization is the digital marketing art of providing your previous visitors and customers a browsing experience that's fully tailored to their interests and previous actions taken on your site. Through dynamically generated content, messaging, calls to actions, and more, website personalization engages your users at any stage of the sales or conversion funnel. From awareness to retention, personalization reduces clicks and serves content that's only relevant to your visitor's individual needs and preferences.
Consumers are speaking loudly and clearly: the future is Web Personalization. For instance, 74% of customers feel frustrated when the content they are seeing on a website is not personalized or irrelevant to their needs, while 59% shoppers say that they are influenced to take action by personalization. With website personalization, you have the ability to properly serve information based on your user's intent, not only providing them with a frictionless user experience, but a personalized and tailored experience they have to come expect.
Website personalization gives you the ability to:
Leveraging web personalization takes Conversion Rate Optimization to the next level by going deeper to give your audience the content they want, when they want it, exactly how they want it.
As a leader in Conversion Rate Optimization, Marcel Digital takes the data a level deeper by providing key insights and recommendations, that give your audience a whole new web experience tailored to their specific needs and preferences. Through real-time behavioral targeting to custom targeting based on referrals, location, and actions, we can help your team create a truly unique and eye catching experience that takes website personalization to a whole new level and miles ahead of the competition.
Marcel Digital is happy to hear more about your personalization needs and how we can help you create the best possible web experience to keep your business moving forward.
Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.