Website Personalization

Website Personalization

Website personalization is the digital marketing art of providing your previous visitors and customers a browsing experience that's fully tailored to their interests and previous actions taken on your site. Through dynamically generated content, messaging, calls to actions, and more, website personalization engages your users at any stage of the sales or conversion funnel. From awareness to retention, personalization reduces clicks and serves content that's only relevant to your visitor's individual needs and preferences.


Website Personalization Is The Future

Consumers are speaking loudly and clearly: the future is Web Personalization. For instance, 74% of customers feel frustrated when the content they are seeing on a website is not personalized or irrelevant to their needs, while 59% shoppers say that they are influenced to take action by personalization. With website personalization, you have the ability to properly serve information based on your user's intent, not only providing them with a frictionless user experience, but a personalized and tailored experience they have to come expect.

Website personalization gives you the ability to:

  • Increase online revenue and conversions
  • Create personalized content specific to personas & segments
  • Make converting easier by reducing clicks
  • Boost engagement and reduce bounce rates
  • Increase brand affinity

Leveraging web personalization takes Conversion Rate Optimization to the next level by going deeper to give your audience the content they want, when they want it, exactly how they want it.


How Marcel Digital Can Help

As a leader in Conversion Rate Optimization, Marcel Digital takes the data a level deeper by providing key insights and recommendations, that give your audience a whole new web experience tailored to their specific needs and preferences. Through real-time behavioral targeting to custom targeting based on referrals, location, and actions, we can help your team create a truly unique and eye catching experience that takes website personalization to a whole new level and miles ahead of the competition.

Marcel Digital is happy to hear more about your personalization needs and how we can help you create the best possible web experience to keep your business moving forward.


If you like what you see, let's work together.

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What Our Customers Think

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

Marcel Digital to helped bring our Google Analytics into a core pillar of our web measurement and to say we were impressed would be an under-statement. While many agencies tend to treat clients as, well, clients, Marcel Digital felt more like a partner; The quality of work was tremendous and they brought a high level of expertise to the table. I honestly can't recommend them enough - with their help data analytics is now integral to our team's operations and we're finally able to benchmark the effectiveness of the web-based work we're doing. In over 15 years of experience working with agencies, I can honestly say Marcel Digital ranks in the highest tier.

- Mike Duquet, Absolute

Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!

- Andrew G. Athy, The Dilectio Group, Inc.