Promotional Products Manufacturer Paid Search Case Study

Consumer Goods Retailer

Date: 02/10/2015

Client: Consumer Goods Retailer

increase in overall revenue
decrease in cost per acquisition
increase in overall lead submissions
Mission & Goals

Printable Promotions was looking to decrease the cost of obtaining new orders while driving more revenue from their site. Marcel Digital's mission is to continually optimize Paid Search programs, focusing on the best performing keyword, ad copy and landing page combinations.

Action Plan
  • Built a large keyword universe & multiple ads
  • Integrated seasonality trends into strategy
  • Optimization by focusing on best performing segments
  • Continuous ad copy optimizations
  • Landing page testing
  • Conversion analysis and recommendations
  • Ongoing paid search consultation
  • Paid Search

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