Promotional Products Manufacturer

Consumer Goods Retailer

Date: 02/10/2015

Client: Consumer Goods Retailer

39%
increase in overall revenue
10%
decrease in cost per acquisition
700%
increase in overall lead submissions
Mission & Goals

Printable Promotions was looking to decrease the cost of obtaining new orders while driving more revenue from their site. Marcel Digital's mission is to continually optimize Paid Search programs, focusing on the best performing keyword, ad copy and landing page combinations.

Action Plan
  • Built a large keyword universe & multiple ads
  • Integrated seasonality trends into strategy
  • Optimization by focusing on best performing segments
Tactics
  • Continuous ad copy optimizations
  • Landing page testing
  • Conversion analysis and recommendations
  • Ongoing paid search consultation
Services
  • Paid Search

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