Online Retailer eCommerce SEO Case Study

Online Retailer eCommerce

Date: 07/21/2015

Client: Online Retailer eCommerce

increase in organic search traffic
increase in organic revenue
Mission & Goals

The client wanted to leverage the holiday season to drive more online business. Marcel’s mission was to build non-branded traffic around holiday terms such as Christmas Cards, Ornaments, and Stockings.

Action Plan
  • Site audit and competitive analysis
  • Title tag adjustment to work in conjunction with link-building strategy
  • Focus on high volume, high revenue products, and competitive terms to gain traction
  • On-site & Off-site SEO (search engine optimization)
  • Analytics
  • Search Engine Optimization

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