Online Retailer eCommerce SEO Case Study

Mission & Goals

The client wanted to leverage the holiday season to drive more online business. Marcel’s mission was to build non-branded traffic around holiday terms such as Christmas Cards, Ornaments, and Stockings.

Action Plan

• Site audit and competitive analysis
• Title tag adjustment to work in conjunction with link-building strategy
• Focus on high volume, high revenue products, and competitive terms to gain traction

Tactics

• On-site & Off-site SEO (search engine optimization)
• Analytics

Services

• Search Engine Optimization