Automotive SEO Case Study

Car Dealership

Date: 02/10/2015

Client: Car Dealership


increase in organic search traffic
increase in organic leads
Mission & Goals

This car dealership was slated to open a second location that would sell the same make of car in a geographically close location. Upon doing so, they decided to launch a separate website for their original location to differentiate the two.

Marcel Digital’s mission was to continuously optimize both websites and improve lead generation.

Action Plan
  • Improved website architecture
  • Influenced content creation
  • Link profile development
  • On-site & Off-site SEO (search engine optimization)
  • Analytics
  • Search Engine Optimization

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