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Our Insights

Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions

How Umbraco Simplifies B2B Website Management

Websites aren’t just platforms for showcasing products or services, they are crucial touchpoints for fostering and nurturing long-term business relationships.

Why PageSpeed Insights Matters: Boosting SEO and User Experience

PageSpeed is pretty huge right now. Google has previously acknowledged it as a signal for organic rankings, but it also tests the patience of your current and prospective customers.

Umbraco's Role in Digital Transformation

Digital transformation, which encompasses the integration of digital technology into every facet of a business, has become a non-negotiable for companies aiming to maintain a competitive edge.

Marcel Digital Volunteers with Project C.U.R.E.

As part of Marcel Digital's commitment to giving back, on September 29th, our team volunteered at Project C.U.R.E.’s warehouse in Woodridge, IL.

Scaling with Success: How Umbraco Empowers Startups with a Robust CMS Solution

Startups are constantly navigating a sea of challenges. From establishing a unique brand identity to ensuring a seamless user experience, every decision can make or break their digital presence

Enhancing Your SMB's Online Presence with Umbraco

Everyone has an online presence these days. Hundreds of thousands of websites are created each day, all competing for the same space in the search results. Small and Medium-sized Businesses (SMBs) especially are finding it more difficult to differentiate and create visibility in these results.

Umbraco vs. Kentico: Choosing the Right CMS for Your Business

Choosing the right Content Management System (CMS) for your website is a critical decision that can significantly impact your business.

Umbraco: The Ultimate Enterprise CMS Platform

The right Content Management System (CMS) can make or break your online presence. A CMS is not just a tool to publish content; it's the backbone of your digital strategy, influencing user experience, SEO, and even conversion rates.

Marcel Digital 2023 Company Retreat

Last week, Marcel Digital hosted our 20th anniversary company retreat at the Maxwell Mansion in beautiful Lake Geneva, Wisconsin!

How to Create a Custom Report In GA4

Want to create custom reports and navigation in GA4? Natalie Marinack walks through the process step by step.

Securing Your Digital Assets: How Umbraco Ensures Robust Security for Your Website

The security of your website is more than just a priority—it's a necessity. As businesses increasingly move their operations online, their digital assets become attractive targets for cybercriminals.

Top 5 SEO Pitfalls To Avoid When Going Through a Website Relaunch

Joe Stoffel, SEO Director at Marcel Digital, here. Do you have a website redesign or domain migration on the horizon? T

Umbraco Cloud

Today we're going to talk all about one of the best hosting solutions for Umbraco: Umbraco Cloud.

Composable DXP for Exceptional Digital Experiences

In the rapidly evolving digital landscape, businesses need flexible and adaptable platforms to deliver exceptional experiences.

Marcel Digital's 2023 Marketing Associate Program

We're thrilled to introduce the latest additions to the Marcel Digital team!

Build Digital Experiences That Drive Measurable Business Growth

We partner with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned to business outcomes, supporting growth, performance, and long-term value.