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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
How to Rank on Perplexity AI: Embracing the Power of Answer Engines
Organic search is in the midst of one of the biggest periods of change that we have witnessed.
Umbraco Updates: Q1 Highlights & April Buzz
Kyle here at Marcel Digital here with your latest Umbraco news. Get ready to spring into April with the latest updates from our favorite CMS. Let's get to it!
4 Signs It’s Time to Modernize Your Legacy Web Application
As enterprises embrace digital transformation, they need reliable, scalable, and secure applications that can evolve with business needs.
Data Silos Are Costing Your Business: How a Data Warehouse Solves the Problem
Businesses generate massive amounts of data across various departments and systems, but without proper integration, this data remains fragmented and underutilized.
Google Paid Search vs. Performance Max: Which One is Right for Your Business?
If you're running Google Ads for a B2B company, you've probably come across two major campaign types: Google Paid Search and Google Performance Max.
Umbraco vs WordPress: Which is the Better CMS?
Finding the right content management system for your website can be challenging.
From Frustration to Efficiency: How Web Portals Solve Common B2B Operational Challenges
Efficiency is critical for B2B companies navigating complex workflows, managing multiple stakeholders, and meeting customer expectations.
Marcel Digital has been named a 2025 Google Premier Partner!
Marcel Digital is proud to be recognized as a 2025 Google Premier Partner, the highest distinction in the Google Partners program.
Umbraco Wins Best AI Solution in a CMS at the CMS Critic Awards
This accolade reflects Umbraco’s commitment to integrating AI-driven capabilities now and in the future.
Umbraco Wins Big at the CMS Critic Awards
With its flexibility, security, and cutting-edge AI capabilities, Umbraco secured an impressive six awards, reinforcing its position as a market leader.
The 2025 Marcel Digital Playbook: B2B Marketing & AI Innovations
Last month, the Marcel Digital team gathered in downtown Chicago for our annual Playbook Meeting—an event dedicated to strategizing how we can drive better results for our B2B clients in 2025.
REST vs. SOAP: Choosing the Right API for Your .NET Application
As businesses build and scale their .NET applications, selecting the right API architecture is a critical decision.
Why Enterprises Trust .NET for Scalable, Secure Application Development
As enterprises continue to prioritize digital transformation, they require robust, scalable, and secure application development solutions that can support their growing operational needs.
