Digital Marketing & Web Development Insights

Using Your Customers to Help You Make Awesome Decisions

Wednesday July 13, 2016
2016-07-13) At Marcel Digital, all of our digital marketing campaigns begin with one simple question, “What is this GOAL of the campaign?”

Use Visuals When Data is Just Not Enough

Tuesday July 5, 2016
2016-07-05) The internet is chocked-full of vendors and services that will help get you the visuals you need to make visual data driven decisions, but finding a tool that utilizes only what you need and falls within your budget is what counts the most.

That Time We Did The Barrel Run

Wednesday June 1, 2016
2016-06-01) What's better than a brewery tour? Taking a brewery tour on a barrel bus of course! We decided to ride in style to check out the best breweries in Chicago, and we have the pictures to prove it.

Google Launches New Mobile-Friendly Update: What You Need to Know

Wednesday May 25, 2016
2016-05-25) Beginning in late 2014 and early 2015, Google began discussing a future ranking factor that would revolve around websites being “mobile-friendly”. What Google meant by this is that they would begin evaluating a website’s accessibility and usability on different devices, and rank them accordingly.

Check Out Marcel Digital's New Office!

Thursday April 14, 2016
2016-04-14) Marcel Digital has moved offices! While it was, in fact, just down the hall, our new digs give us even more space to grow (and more space for a necessary ping-pong table.)

How an App Completely Changed the Way We Communicate

Wednesday March 2, 2016
2016-03-02) We used to drown in emails for days. Strings would get longer than anyone could keep up with and confusion ensued. Then, we tried out this one app and everything changed!

Household Income: The Forgotten Paid Search Modifier

Thursday February 18, 2016
2016-02-18) If you're not familiar with the household income modifier for paid search, then you might be missing out on some real opportunities. Let our paid search expert walk you through what it is and how to set it up!

How to Be 2x as Productive In Your Email Inbox

Wednesday January 20, 2016
2016-01-20) If you're struggling to be productive with your email, you're not alone. Luckily Mike is an expert on being productive with email and he wants to share with you all of his tips. Now you can be like Mike!

Why You Need a Strategic Analytics Plan

Tuesday January 5, 2016
2016-01-05) Data doesn’t tell a story. Users who interpret data do. The way you set up your analytics determines the way you will interpret your data, which should be one of the most important things you do with your website.

Marcel Goes to FrightFest

Saturday October 24, 2015
2015-10-24) Marcel shared happy memories among the ghosts and ghouls (adults in really good make-up) at Six Flags in October. See the pics, if you dare!