Our Insights

What Does a Paid Search Marketing Agency Do?

Explore essential strategies for effective paid search marketing, from keyword selection to advanced targeting and analytics. Boost your campaign's ROI with expert tips.

Leveraging Paid Search to Drive B2B Lead Generation: A Comprehensive Guide

Elevate your B2B lead generation with Marcel Digital's tailored paid search strategies. Discover how to optimize your campaigns for maximum impact.

A/B Testing Your Paid Media Landing Pages

How to Measure Success in B2B Paid Search Campaigns

Discover effective strategies for measuring B2B paid search campaign success and learn how Marcel Digital's expertise can optimize your ROI.

Navigating Google Search Updates with Ongoing SEO Services

Explore how professional SEO services help businesses navigate Google’s algorithm updates for improved online visibility and success.

How Do You Make Your Company and Content Appear Within ChatGPT?

Wondering how to show up in ChatGPT? Click here to learn the truth about brand visibility in ChatGPT and what is possible when it comes to tracking your brand.

Developing a Multilingual Website with Umbraco: A Comprehensive Guide for Global Business Needs

Discover how to expand globally with a multilingual Umbraco website. Learn from Marcel Digital's expertise in creating engaging, culturally resonant sites.

Google Search Generative Experience (SGE): Paid Media POV

The expansion of Google's Search Generative Experience (SGE) to 120 countries is expected to bring about notable changes in ad placements and formats.

Umbraco 12 Demo

Today I'm going to show you a demo of Umbraco 12.

Utilizing Umbraco’s API Controller for Custom Web Development

Umbraco, which is a leading ASP.NET CMS, offers developers a broad range of tools to build their custom web solutions - one of those tools that we are going to jump into in this article, is Umbraco’s API Controller.

2024 Digital Marketing Predictions

Kyle Brigham explores 5 of our digital marketing predictions for 2024 so you can stay ahead of the curve and adjust your strategies to meet these changing trends.

Ensuring User Privacy and Data Compliance with GA4

It’s shaping up to be another big year for data privacy laws - and it’s something that carries serious repercussions and can not be ignored.

Guide to Building a Comprehensive Google Looker Studio Report

Across all industries, it’s becoming increasingly more important for businesses to use data to drive their decision-making and improve strategy.

Implementing Continuous Deployment in Umbraco Cloud

Continuous Deployment (CD) is a transformative approach in software development, allowing businesses to release updates rapidly.

Elevating B2B Marketing Success with Digital Paid Media

As a B2B organization, you’re likely already using some form of paid media to reach new customers or grow existing customers.