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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Utilizing Umbraco’s API Controller for Custom Web Development
Umbraco, which is a leading ASP.NET CMS, offers developers a broad range of tools to build their custom web solutions - one of those tools that we are going to jump into in this article, is Umbraco’s API Controller.
2024 Digital Marketing Predictions
Kyle Brigham explores 5 of our digital marketing predictions for 2024 so you can stay ahead of the curve and adjust your strategies to meet these changing trends.
Ensuring User Privacy and Data Compliance with GA4
It’s shaping up to be another big year for data privacy laws - and it’s something that carries serious repercussions and can not be ignored.
Guide to Building a Comprehensive Google Looker Studio Report
Across all industries, it’s becoming increasingly more important for businesses to use data to drive their decision-making and improve strategy.
Implementing Continuous Deployment in Umbraco Cloud
Continuous Deployment (CD) is a transformative approach in software development, allowing businesses to release updates rapidly.
Elevating B2B Marketing Success with Digital Paid Media
As a B2B organization, you’re likely already using some form of paid media to reach new customers or grow existing customers.
Paywalls and SEO: A Guide to Maintaining Search Engine Rankings with Restricted Access
Paywalls have become an essential strategy for content providers aiming to monetize their online presence.
Sustainability in Website Development and the Digital Industry
Hey everyone, Kyle here at Marcel Digital. Today we're exploring an essential yet often overlooked topic: sustainability in website development and the digital industry.
Developing Custom Sections in Umbraco’s Back Office
Umbraco’s Back Office is the heart of content management. It can be built completely customized to your needs to ensure you have a full library of content components that can be configured exactly how you need.
Pros and Cons of Google Search Partners
Search Partners is a feature within Google Ads that can extend your reach and increase your ad visibility. It can be a valuable addition to your online advertising strategy, but like any tool, it has its own sets of pros and cons that should be carefully considered.
Getting Started with Umbraco: A Step-by-Step Guide for B2B Companies
Unlock the potential of Umbraco for your B2B company with our comprehensive step-by-step guide. From setting up your Umbraco account to implementing SEO strategies, this guide will navigate you through the essential phases.
