LATEST POSTS

Our Insights

Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions

Enhancing Your SMB's Online Presence with Umbraco

Everyone has an online presence these days. Hundreds of thousands of websites are created each day, all competing for the same space in the search results. Small and Medium-sized Businesses (SMBs) especially are finding it more difficult to differentiate and create visibility in these results.

Umbraco vs. Kentico: Choosing the Right CMS for Your Business

Choosing the right Content Management System (CMS) for your website is a critical decision that can significantly impact your business.

Umbraco: The Ultimate Enterprise CMS Platform

The right Content Management System (CMS) can make or break your online presence. A CMS is not just a tool to publish content; it's the backbone of your digital strategy, influencing user experience, SEO, and even conversion rates.

Marcel Digital 2023 Company Retreat

Last week, Marcel Digital hosted our 20th anniversary company retreat at the Maxwell Mansion in beautiful Lake Geneva, Wisconsin!

How to Create a Custom Report In GA4

Want to create custom reports and navigation in GA4? Natalie Marinack walks through the process step by step.

Securing Your Digital Assets: How Umbraco Ensures Robust Security for Your Website

The security of your website is more than just a priority—it's a necessity. As businesses increasingly move their operations online, their digital assets become attractive targets for cybercriminals.

Top 5 SEO Pitfalls To Avoid When Going Through a Website Relaunch

Joe Stoffel, SEO Director at Marcel Digital, here. Do you have a website redesign or domain migration on the horizon? T

Umbraco Cloud

Today we're going to talk all about one of the best hosting solutions for Umbraco: Umbraco Cloud.

Composable DXP for Exceptional Digital Experiences

In the rapidly evolving digital landscape, businesses need flexible and adaptable platforms to deliver exceptional experiences.

Marcel Digital's 2023 Marketing Associate Program

We're thrilled to introduce the latest additions to the Marcel Digital team!

Best Features of GA4

Since 2005, Google Analytics has established itself as the top web analytics tool, empowering businesses to make data-driven decisions.

Exploring the Best Umbraco Hosting Providers for Your Website

In the digital age, the success of your online presence hinges significantly on the quality of your website's hosting provider.

Umbraco 12: Features & Benefits

Hey everyone, Kyle and Marcel Digital here. We're all very excited about the latest release of Umbraco 12. But what are the latest features and benefits?

Unleashing the Power of Umbraco Cloud: Your Solution for Secure, Scalable, and User-Friendly Website Hosting

In the digital age, the right hosting solution can make or break your online presence.

Ask an Expert: Counting Conversions in GA4

Hi, it's Natalie from Marcel Digital back with another "Ask an Expert" video. Today, we're going to talk about the two conversion counting methods offered in GA4 and which one is best for you.

Build Digital Experiences That Drive Measurable Business Growth

We partner with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned to business outcomes, supporting growth, performance, and long-term value.