Digital Marketing & Web Development Insights

How to Target Audiences in Paid Search

Wednesday January 4, 2017
2017-01-04) There’s a similarity that some businesses on the market for paid search services have in common when how they would define success for a campaign, and that’s simply “more traffic”. While more traffic

5 Lessons We've Learned from Conversion Rate Optimization

Wednesday December 28, 2016
2016-12-28) When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work. Not every test you

3 Google Analytics Reports to Pay Attention to for Healthcare

Tuesday December 20, 2016
2016-12-20) You have a new, responsive website, the images look great and all of the stakeholders are happy. While on the surface everything seems to be aligned and you’re doing everything you should be, you need to make sure it's performing optimally...

We Are Now a Google Tag Manager Certified Partner

Thursday November 17, 2016
2016-11-17) Marcel Digital is proud to announce that we are now a Google Tag Manager Certified Partner in the Google Tag Manager Certification Program.As a Google Partner, Marcel Digital has long been committed

5 Tips for Setting Up Google Tag Manager

Thursday November 10, 2016
2016-11-10) As a certified partner, Google Tag Manager is a very powerful tool we love here at Marcel. From the hundreds of containers we’ve set up and managed, we’ve learned quite a bit on the correct way to

Chicago Umbraco Meetup October 2016 Recap

Tuesday November 1, 2016
2016-11-01) We recently had the pleasure of hosting the October 2016 Chicago Umbraco Meetup at the amazing 1871 space in Merchandise Mart. Knowledge was gained, pizza was eaten, and beer was drank, but most of all, it was awesome to get everyone in the same room for a fruitful discussion of our love for Umbraco.

Introducing the Umbraco SEO Starter Kit from Marcel Digital

Monday October 31, 2016
2016-10-31) As an Umbraco Gold Partner and Chicago Umbraco meetup hosts, we’re always looking for new ways to help the Umbraco CMS expand and build on the already fantastic foundation that Umbraco has built. Here we discuss a new extension we built that helps you build a more SEO friendly website, and how it can be done without a web developer!

How to Find Your Target Audience and Keep Them

Wednesday October 26, 2016
2016-10-26) One of the biggest issues in digital marketing today are brands inability to effectively market to a their target audience. In this post, we discuss ways to find your target audience, attract them with worthwhile content, and how to continue to do so ongoing.

Building a Conversion Rate Optimization Plan

Thursday October 20, 2016
2016-10-20) It’s easy to get excited over Conversion Rate Optimization and its ability to test literally everything on your website, but having a solid plan in place is imperative to a successful CRO campaign. Here, we break down tips and provide resources to help you get off to a great start!

5 Reasons Why Conversion Rate Optimization is Important

Thursday October 13, 2016
2016-10-13) We’re always surprised when we learn that businesses haven’t heard about Conversion Rate Optimization (CRO), but we’re even more surprised when we hear that those who have heard of CRO aren’t taking