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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
What to Know Before Replacing OneTrust with a New Consent Platform
Over the past year, a growing number of organizations have begun reassessing their consent management strategy after significant changes to OneTrust’s pricing model.
Celebrating Four Years of Growth: Welcoming Our 2025 Marketing Associate
Marcel Digital’s Marketing Associate Program is now entering its fourth year, and we couldn’t be more proud of how far it’s come.
What's New in Umbraco: July 2025
As a proud Umbraco Platinum Partner, we keep a close eye on everything happening with Umbraco and let’s just say, 2025 hasn’t disappointed. Between major platform updates and exciting new products on the horizon, there’s plenty to talk about.
SEO vs AEO: Which Optimization Tactics Matter Most?
As search behavior continues to evolve, so does the way content is discovered. Traditional Search Engine Optimization (SEO) has long focused on helping websites rank in search results like Google.
Marcel Digital Wins Silver at the 2025 B2B Marketing Elevation Awards
We are delighted to announce that Marcel Digital has been awarded the Silver Award for Most Commercially Successful Program at the 2025 B2B Marketing Elevation Awards for our work with SEKO Logistics!
How Schema Structured Data Helps B2B Brands Win in Answer-First Search
Search is evolving, and fast. Today’s buyers don’t just type in keywords and scroll through links.
Marcel Digital & Tutoring Chicago: 2025 Digital Marketing Summer Program
Marcel Digital and Tutoring Chicago's 2025 Digital Marketing Summer Program empowers underserved high school students with real-world skills in SEO, analytics, and media strategy through hands-on learning and mentorship.
How B2B Companies Are Using AI Inside Custom Web Applications
AI is no longer a futuristic concept or a buzzword reserved for marketing teams. It’s becoming a core component of how B2B companies streamline operations, improve decision-making, and scale internal processes.
Using PPC for B2B Lead Generation in a Post-Cookie World
For years, B2B marketers have relied on third-party cookies to fuel campaign targeting, monitor user behavior, and build remarketing lists across platforms.
Marcel Digital Hosts SEO Webinar for the University of Chicago
We recently had the pleasure of hosting a webinar for the University of Chicago titled “SEO for Higher Ed Communicators: Present and Future.”
You're Losing Business Because Your Clients Can't Self-Serve. Here's How to Fix It
In today’s B2B world, expectations have changed. Clients, vendors, and partners want fast, frictionless access to what they need without having to send an email, make a phone call, or wait on a support ticket.
BigQuery for Marketing Teams: What It Is and Why It Matters
Modern marketing teams are drowning in data - but not always swimming in insights.
Umbraco 16 Is Coming: Here’s What You Need to Know
Umbraco 16 is set to launch on June 12th, 2025, and it’s bringing a host of thoughtful updates that promise to enhance the editor and developer experience.
