Case Studies

Ziegler - Case Study
462%
Increase in Overall Conversions
513%
Increase in Overall Conversion Rate

Ziegler is a privately held investment bank, capital markets, wealth management and alternative investments firm. The company needed a new website to refresh their online image, provide more information and education to prospective investors, and to utilize an easy-to-use CMS in which they could quickly and efficiently make changes to the website to keep the content fresh.

The solution was to implement a platform for Ziegler that would not only be simple to use, but also powerful enough to scale should enhancements be required in the future. Marcel recommended utilizing the Umbraco CMS as this solution, due to it's highly customizable grid editor. This feature would allow the team to customize page layouts based on specific content needs on an on-going basis.

The new website provides users with information on all of Ziegler’s services in a clear and simple experience. The design follows users throughout the entire website, keeping branding consistent and look and feel uniform. The Ziegler team is now able to use their CMS to create customized landing pages and content pieces and implements most website changes in-house.

Side by Side Comparison

Original Homepage

Original Homepage

New Homepage

New Homepage

Original Industry Pages

Original Industry Pages

New Industry Pages

New Industry Pages

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