Ziegler needed a new website to refresh their online image, provide more information and education to prospective investors, and to utilize an easy-to-use CMS in which they could quickly and efficiently make changes to the website to keep the content fresh.
Implement an easy to use content management system
Restructure website architecture for easier navigation
Leverage user testing and heatmapping for optimal design
Utilized user testing to guide our design and development process
Utilized Conversion Rate Optimization to test hypothesis and design
Redesigned front-end layout with the user in mind
Redesigned back-end functionality with distributors in mind
Redeveloped and repurposed content with user and search engines in mind
462% in Overall Conversions
513% in Overall Conversion Rate
Increase in Overall Conversions
Increase in Overall Conversion Rate
Ziegler is a privately held investment bank, capital markets, wealth management and alternative investments firm. The company needed a new website to refresh their online image, provide more information and education to prospective investors, and to utilize an easy-to-use CMS in which they could quickly and efficiently make changes to the website to keep the content fresh.
The solution was to implement a platform for Ziegler that would not only be simple to use, but also powerful enough to scale should enhancements be required in the future. Marcel recommended utilizing the Umbraco CMS as this solution, due to it's highly customizable grid editor. This feature would allow the team to customize page layouts based on specific content needs on an on-going basis.
The new website provides users with information on all of Ziegler’s services in a clear and simple experience. The design follows users throughout the entire website, keeping branding consistent and look and feel uniform. The Ziegler team is now able to use their CMS to create customized landing pages and content pieces and implements most website changes in-house.