Exercise Equipment eCommerce

Mission & Goals

The company provides high quality exercise equipment that utilize a unique technology to give you a workout that's low-impact and low-stress.

After researching user behavior on the website, we realized that people generally come to the website for two reasons:

1. To learn more about the product
2. To buy the product

We hypothesized that eliminating the number of clicks to find out more information about their products would result in a better user experience and a better conversion rate.

ACTION PLAN

In order to address the elimination of clicks, we had to research how people generally use the site. Knowing that not all visitors come to the site to immediately purchase, we changed the targeting of the homepage banner to address the needs of those users looking to learn more about a rebounder.

For this reason, we created a test version of the homepage with two individual buttons: one for purchasing and one for education.

tactics

• Analytics
• User Testing
• Heatmapping
• A/B Testing

services

• Conversion Rate Optimization