Digital Marketing & Web Development Insights

Umbraco Codegarden 2017 - A Recap

Thursday June 22, 2017
2017-06-22) After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our

What Makes a High Quality Backlink?

Wednesday June 21, 2017
2017-06-21) One of the questions our digital marketing experts get most is "What makes a high quality backlink?" While not always obviously, there are questions your can ask yourself to quickly assess...

How to Set Up & Use Content Groupings

Thursday June 15, 2017
2017-06-15) Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than those of more static or blog pages. Let's dig deeper.

5 Ways to Increase Your Website's Conversion Rate Right Now

Tuesday June 6, 2017
2017-06-06) In the world of conversion rate optimization, tactics are a dime a dozen.Because while some tactics may offer small opportunities for increases, for most businesses, it takes more than a testimonial

How To Choose a Content Management System

Thursday June 1, 2017
2017-06-01) Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing...

6 Optimizations in Google Analytics You May Not Be Leveraging

Thursday May 25, 2017
2017-05-25) Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations. Answering questions like "How many organic conversions you received in the past month"? and "What are your top trafficked pages?" are great questions the Google Analytics’ UI can help you answer.

9 Reasons Users Leave a Website

Tuesday May 23, 2017
2017-05-23) The foundational core to any well structured digital marketing strategy is a brand’s website. It’s where you drive traffic so users can learn more about your business, your products and services, but how do you keep them on your website?

We Know SEO, Here's Our 2017 Q1 Average Results

Friday May 12, 2017
2017-05-12) It’s been a great start for Marcel Digital from the Search Engine Optimization side of things. Our clients saw an average traffic increase of 25% to key focus pages, resulting in over 200,000 more sessions in Q1 2017 over Q1 2016.

What Makes a Great Website Design?

Wednesday May 3, 2017
2017-05-03) A great website design starts with a deep understanding of your target audience and what they expect from their web experience. What may be a good web design to you and your team could be the exact opposite for your audience...

How to Find Customer Pain Points on Your Website

Thursday March 9, 2017
2017-03-09) Beyond finding out what tests to run first, it’s important that you get more insights as to where the actual pain points are for your customers. Always remember that while there may be ideas or