When starting a Conversion Rate Optimization (CRO) campaign, it’s easy to want to test as many ideas as you can think of. The idea of increasing your conversions, leads, and revenue, all prove to be
There’s a similarity that some businesses on the market for paid search services have in common when how they would define success for a campaign, and that’s simply “more traffic”. While more traffic
When it comes to Conversion Rate Optimization, not only do you learn about what works best for your audience and conversion rate (obviously), but you also learn what doesn’t work. Not every test you
You have a new, responsive website, the images look great and all of the stakeholders are happy. While on the surface everything seems to be aligned and you’re doing everything you should be, you need to make sure it's performing optimally...
Marcel Digital is proud to announce that we are now a Google Tag Manager Certified Partner in the Google Tag Manager Certification Program.As a Google Partner, Marcel Digital has long been committed
As a certified partner, Google Tag Manager is a very powerful tool we love here at Marcel. From the hundreds of containers we’ve set up and managed, we’ve learned quite a bit on the correct way to
We recently had the pleasure of hosting the October 2016 Chicago Umbraco Meetup at the amazing 1871 space in Merchandise Mart. Knowledge was gained, pizza was eaten, and beer was drank, but most of all, it was awesome to get everyone in the same room for a fruitful discussion of our love for Umbraco.
As an Umbraco Gold Partner and Chicago Umbraco meetup hosts, we’re always looking for new ways to help the Umbraco CMS expand and build on the already fantastic foundation that Umbraco has built. Here we discuss a new extension we built that helps you build a more SEO friendly website, and how it can be done without a web developer!
One of the biggest issues in digital marketing today are brands inability to effectively market to a their target audience. In this post, we discuss ways to find your target audience, attract them with worthwhile content, and how to continue to do so ongoing.
It’s easy to get excited over Conversion Rate Optimization and its ability to test literally everything on your website, but having a solid plan in place is imperative to a successful CRO campaign. Here, we break down tips and provide resources to help you get off to a great start!