Since 2010, Marcel Digital has been developing and maintaining websites of all sizes on Umbraco. We trust it so much to help us build beautiful websites that we decided to become leaders in the
Every business owner knows that high engagement with their website translates as happier customers and more sales. But what about our web design influences whether or not we see higher levels of engagement, or worse, none?
In the modern economy, content marketing is key. Shoppers are bombarded with ads on a daily basis, leading them to tune out traditional marketing. Content lets you break through this noise, capture audience, and give real insights.
There’s no doubt about it that users and search engines are both putting higher expectations on website owners to provide a top-notch mobile experience, and for good reason. Here's how you make it happen on Umbraco!
The digital age has created a consumer landscape completely different from its counterpart of the past, and marketing tactics that fail to recognize this are doomed to fail miserably. Here's what you need to focus on to increase lead generation through your website in 2018 and beyond.
Loss of attribution due to single sign-onIf your website uses single sign-on (SSO), chances are your attribution is broken. Depending on the percent of your traffic that signs in using SSO, any
Today's consumer uses the internet as a primary tool for finding and purchasing virtually all types of goods and services, but not all of us as marketers and site owners are meeting their expectations...
One of the most powerful tools for finding new insights about their audience that marketers have at their disposal is Google Analytics, but often times, we're not sure how to find opportunity in all the data it shows.