Digital Marketing & Web Development Insights

Everything You Need to Know About the Umbraco CMS

Thursday August 23, 2018
2018-08-23) Since 2010, Marcel Digital has been developing and maintaining websites of all sizes on Umbraco. We trust it so much to help us build beautiful websites that we decided to become leaders in the

Is Your Web Design Doing More Harm Than Good?

Tuesday August 21, 2018
2018-08-21) Every business owner knows that high engagement with their website translates as happier customers and more sales. But what about our web design influences whether or not we see higher levels of engagement, or worse, none?

How to Create Valuable User-Focused Content

Tuesday August 7, 2018
2018-08-07) In the modern economy, content marketing is key. Shoppers are bombarded with ads on a daily basis, leading them to tune out traditional marketing. Content lets you break through this noise, capture audience, and give real insights.

Make Your Umbraco Website Even More Mobile-Friendly​

Tuesday July 31, 2018
2018-07-31) There’s no doubt about it that users and search engines are both putting higher expectations on website owners to provide a top-notch mobile experience, and for good reason. Here's how you make it happen on Umbraco!

How to Turn Your Web Data Into Actionable Metrics

Wednesday July 25, 2018
2018-07-25) You have Google Analytics installed on your website and now you have a wealth of data at your fingertips. But how do you make taht data actionable?

5 Paid Content Distribution Strategies You Need Now

Monday July 23, 2018
2018-07-23) Does your marketing strategy utilize all the avenues available to you? Paid content options are always changing and increasing. Here are five of the top content distribution options.

5 Ways to Increase Lead Generation

Monday April 30, 2018
2018-04-30) The digital age has created a consumer landscape completely different from its counterpart of the past, and marketing tactics that fail to recognize this are doomed to fail miserably. Here's what you need to focus on to increase lead generation through your website in 2018 and beyond.

Using Single Sign-On? Your Attribution Might Be Wrong...

Friday April 6, 2018
2018-04-06) Loss of attribution due to single sign-onIf your website uses single sign-on (SSO), chances are your attribution is broken. Depending on the percent of your traffic that signs in using SSO, any

How to Develop a User-Focused Website

Wednesday March 21, 2018
2018-03-21) Today's consumer uses the internet as a primary tool for finding and purchasing virtually all types of goods and services, but not all of us as marketers and site owners are meeting their expectations...

How to Find Opportunities in Google Analytics

Wednesday March 7, 2018
2018-03-07) One of the most powerful tools for finding new insights about their audience that marketers have at their disposal is Google Analytics, but often times, we're not sure how to find opportunity in all the data it shows.