At Marcel Digital, we like to name our meeting spaces. But when you work somewhere as cool as here, you can't just name them things like the "blue room" or the "room with carpet". That would be both boring and inefficient.
As web analysts, we spend much of our time explaining how data gets matched up from your website, and what that means for you. One thing I often find is the disconnect between the layers of Google Analytics and the information you can use to improve your web experience. Over the course of this blog post, I’m going to help build the connections detailing how you can match your GA data to how you market to your core audiences.
If you're like me, you love to (gently) annoy your coworkers. Fridays are really the best for a friendly jab, but we always like to keep things light around the office. Check out this annoying playlist to really get things going.
There was quite a bit of chatter over Thanksgiving weekend regarding Penguin 3.0 and it’s continued wrath; we saw reports from our friends at Search Engine Journal and also Search Engine Land about traffic fluctuations and rankings going up and down.
Matt Cutts, the man tasked by Google to send spammy, low-quality sites to the bottom of its search rankings, recently used his platform at SMX West to emphasize that future Panda updates will roll-out in a less frequent, less dramatic fashion.
If you are brand new to the AdWords exam or if you are looking to get re-certified, you’ll want to start preparing for the AdWords exam with the right tools. Check out the top 3 ways to get studying for your exam today!
Learn all about the ins and outs of Google Benchmarking as a way to measure your performance against sites within a similar vertical, in the same location, of a similar size. This brand new feature is now available in Google Analytics.
If you’ve been tasked with creating a keyword list from scratch, you might be scratching your head as to where to start. Developing a quality keyword list with little information can sometimes prove to be difficult.
There’s a simple answer to all of your marketing questions. It’s not something you can read in a magazine or hear in a podcast. It’s something right before your eyes, yet may be beyond your reach.