Digital Marketing & Web Development Insights

Chicago Umbraco Meetup October 2016 Recap

Tuesday November 1, 2016
2016-11-01) We recently had the pleasure of hosting the October 2016 Chicago Umbraco Meetup at the amazing 1871 space in Merchandise Mart. Knowledge was gained, pizza was eaten, and beer was drank, but most of all, it was awesome to get everyone in the same room for a fruitful discussion of our love for Umbraco.

Introducing the Umbraco SEO Starter Kit from Marcel Digital

Monday October 31, 2016
2016-10-31) As an Umbraco Gold Partner and Chicago Umbraco meetup hosts, we’re always looking for new ways to help the Umbraco CMS expand and build on the already fantastic foundation that Umbraco has built. Here we discuss a new extension we built that helps you build a more SEO friendly website, and how it can be done without a web developer!

How to Find Your Target Audience and Keep Them

Wednesday October 26, 2016
2016-10-26) One of the biggest issues in digital marketing today are brands inability to effectively market to a their target audience. In this post, we discuss ways to find your target audience, attract them with worthwhile content, and how to continue to do so ongoing.

Building a Conversion Rate Optimization Plan

Thursday October 20, 2016
2016-10-20) It’s easy to get excited over Conversion Rate Optimization and its ability to test literally everything on your website, but having a solid plan in place is imperative to a successful CRO campaign. Here, we break down tips and provide resources to help you get off to a great start!

5 Reasons Why Conversion Rate Optimization is Important

Thursday October 13, 2016
2016-10-13) We’re always surprised when we learn that businesses haven’t heard about Conversion Rate Optimization (CRO), but we’re even more surprised when we hear that those who have heard of CRO aren’t taking

Marcel Digital Attends 23rd Annual StreetWise A Hand Up Gala

Tuesday October 11, 2016
2016-10-11) Marcel Digital recently had the pleasure of attending our friends at StreetWise’s annual A Hand Up fundraising gala - here’s a quick rundown of the night that we had!

Event Tracking Using Google Tag Manager

Tuesday October 4, 2016
2016-10-04) Marketers no longer need to rely on their development team to track interactions across their websites. Learn how to set up basic events using Google Tag Manager.

Penguin 4.0 is Here: What You Need to Know

Friday September 23, 2016
2016-09-23) Penguin 4.0 has arrived and Google has new details that you will need to keep in mind moving forward. Here's everything you need to know when it comes to keep your website spam free!

Using Conversion Rate Optimization to Influence Your Site Redesign

Wednesday August 10, 2016
2016-08-10) No website redesign is easy, but you do have the opportunity to test new ideas before they go live on the site. Here’s how!

How to Compete in Digital When You're the Small Business Underdog

Thursday July 21, 2016
2016-07-21) Small to medium sized businesses often feel lost or ignored when big brands with deep pockets eat up the digital marketing landscape. But, the good news is that they don't have to. Here are some tips from your friends at Marcel Digital on how you can compete and give your business a fighting chance in the world of digital marketing.