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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Pros and Cons of Google Search Partners
Search Partners is a feature within Google Ads that can extend your reach and increase your ad visibility. It can be a valuable addition to your online advertising strategy, but like any tool, it has its own sets of pros and cons that should be carefully considered.
Getting Started with Umbraco: A Step-by-Step Guide for B2B Companies
Unlock the potential of Umbraco for your B2B company with our comprehensive step-by-step guide. From setting up your Umbraco account to implementing SEO strategies, this guide will navigate you through the essential phases.
Marcel Digital Volunteers with VOA Illinois
Learn about Marcel Digital's heartwarming volunteer experience at VOA Illinois' Hope Manor II.
Introducing Umbraco 13: Features & Insights
The eagerly anticipated launch of Umbraco 13 is nearly upon us. The latest release of the platform takes a significant leap forward, introducing a suite of enhancements that promise to redefine content management.
Umbraco & CRM Integration: Streamlining B2B Client Management
B2B organizations rely on the data in their CRMs to identify, target, and nurture current and prospective customers.
Marcel Digital Participates in MLK Day of Service
This year for Martin Luther King Jr. Day, Marcel Digital collected food, PPE, winter apparel and home goods for seniors through My Block, My Hood, My City.
The Power of Local SEO: Driving Local Traffic to Your Business
You’ve experienced local SEO whether you realize it or not. Have you ever searched for a nearby pizza place? Local.
Notes of Inspiration for Back 2 School America
At Marcel Digital, we're all about giving back to our community and making a positive impact.
Leveraging User Data: How to Improve UX with Google Analytics
A website shouldn’t just look pretty, it should give users what they want and inspire them to engage.
Why Umbraco is the Ideal CMS for B2B Companies: A Marcel Digital Perspective
Imagine being a digital strategist constantly juggling content updates, or an IT manager always on the lookout for secure and scalable solutions.
How Umbraco Simplifies B2B Website Management
Websites aren’t just platforms for showcasing products or services, they are crucial touchpoints for fostering and nurturing long-term business relationships.
Why PageSpeed Insights Matters: Boosting SEO and User Experience
PageSpeed is pretty huge right now. Google has previously acknowledged it as a signal for organic rankings, but it also tests the patience of your current and prospective customers.
Umbraco's Role in Digital Transformation
Digital transformation, which encompasses the integration of digital technology into every facet of a business, has become a non-negotiable for companies aiming to maintain a competitive edge.
