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Our Insights

Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions

Top 5 SEO Pitfalls To Avoid When Going Through a Website Relaunch

Joe Stoffel, SEO Director at Marcel Digital, here. Do you have a website redesign or domain migration on the horizon? T

Umbraco Cloud

Today we're going to talk all about one of the best hosting solutions for Umbraco: Umbraco Cloud.

Composable DXP for Exceptional Digital Experiences

In the rapidly evolving digital landscape, businesses need flexible and adaptable platforms to deliver exceptional experiences.

Marcel Digital's 2023 Marketing Associate Program

We're thrilled to introduce the latest additions to the Marcel Digital team!

Best Features of GA4

Since 2005, Google Analytics has established itself as the top web analytics tool, empowering businesses to make data-driven decisions.

Exploring the Best Umbraco Hosting Providers for Your Website

In the digital age, the success of your online presence hinges significantly on the quality of your website's hosting provider.

Umbraco 12: Features & Benefits

Hey everyone, Kyle and Marcel Digital here. We're all very excited about the latest release of Umbraco 12. But what are the latest features and benefits?

Unleashing the Power of Umbraco Cloud: Your Solution for Secure, Scalable, and User-Friendly Website Hosting

In the digital age, the right hosting solution can make or break your online presence.

Ask an Expert: Counting Conversions in GA4

Hi, it's Natalie from Marcel Digital back with another "Ask an Expert" video. Today, we're going to talk about the two conversion counting methods offered in GA4 and which one is best for you.

Creating a Sustainable Web Design with Umbraco: A Guide for the Modern Web Developer

In the digital age, the environmental impact of our online presence is a growing concern.

Leveraging Azure for Website Migration: A Success Guide by Marcel Digital

In today's digital age, the cloud has emerged as a powerful tool for businesses seeking to streamline operations, enhance scalability, and foster growth.

Threads - the fastest growing app in history

TL;DR in a world of endless shiny things to distract marketers (Apple Vision Pro anyone?), Threads is worth investigation and experimentation, whilst not distracting significant focus from your organizations existing marketing goals.

Mastering B2B SEO: A Comprehensive Guide to Success

Search Engine Optimization (SEO) has become an indispensable tool for businesses looking to establish a strong online presence and drive targeted traffic to their websites.

What is a Digital Experience Platform (DXP)?

Today, we're going to discuss both and why they're important to understand for your organization.

Juneteenth Children's Book Drive

As part of Marcel Digital's unwavering dedication to philanthropy, we are thrilled to share our recent initiative in honor of Juneteenth.

Build Digital Experiences That Drive Measurable Business Growth

We partner with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned to business outcomes, supporting growth, performance, and long-term value.