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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
Modernizing Legacy Nonprofit Portals for AI Visibility and Scalable Impact
Legacy nonprofit portals often reflect years of mission-driven work and strategic growth, but the fast-moving evolution of search engines and AI-driven platforms presents new challenges.
ChatGPT Search Ads Are Coming: Here’s How We’re Preparing
This blog outlines how paid search is changing and how we’re preparing for ChatGPT Search Ads as that future takes shape.
Bridging Product, Content, and SEO/AEO to Unlock Measurable Growth
Many growth-stage SaaS teams are moving fast, but speed alone does not guarantee impact.
How to Link Website Behavior to Revenue with SEO, AEO, and Clean Attribution
Getting in front of your audience is one thing; proving that visibility leads to outcomes is what matters.
Building Cohesive Digital Strategies Across Internal Teams
Associations often manage digital strategy across multiple internal teams, external partners, and legacy systems.
2026 Digital Marketing Predictions: AEO, Privacy-First Growth, and the Rise of LLM Ads
Explore Marcel Digital’s 2026 digital marketing predictions, including the rise of AEO, privacy-first growth, LLM-powered ads, advanced CRO, and evolving measurement strategies.
Spreading Holiday Cheer: Marcel Digital Volunteers with Rush’s Adopt-a-Family Program
The Marcel team members participated in Rush University Medical Center’s Adopt-a-Family program to support a local family during the holiday season.
How Healthcare Associations Can Use Schema and FAQ Strategies to Improve Search Visibility
Schema markup and a strategic FAQPage approach help ensure your content is understood by search engines and AI tools, increasing your presence in rich results, voice assistants, and AI generated answers.
Marcel Digital Gives Back with StreetWise
This year, our team once again had the opportunity to volunteer with StreetWise, a nonprofit organization dedicated to empowering individuals experiencing homelessness or economic hardship through employment, advocacy, and support services.
Implementing Server-Side Tagging for GA4 in Higher Education
Learn how university teams can use server-side tagging for GA4 to improve analytics, protect student privacy, and ensure compliance in a cookieless world.
Optimizing Healthcare Appointment Forms with CRO and UX Strategies
At Marcel Digital, we specialize in website CRO strategies, helping industry leaders streamline their patient journeys through robust design, UX testing, and advanced analytics.
How to Build a Scalable Umbraco Strategy for Multi-Campus Universities
Discover how Umbraco CMS empowers higher education with scalable, centralized governance and flexible, decentralized publishing across multiple departments and campuses.
Developing HIPAA-Compliant .NET Healthcare Portals with Seamless EHR Integration
At Marcel Digital, we specialize in building secure healthcare web applications through our comprehensive Web Portal Development Services, using the .NET platform with full integration into major Electronic Health Record (EHR) systems like Epic, Cerner, and Athenahealth.
