We're excited to share that Marcel Digital has been awarded Gold for Best Data-Driven Strategy at the 2026 Elevation Awards for our work with LightMart.
Presented by B2B Marketing, the Elevation Awards recognize organizations that are pushing B2B marketing forward through innovative strategy, measurable results, and meaningful business impact. We're honored to be recognized among this year's winners and proud that our work with LightMart earned the top distinction in this category.
Solving the Measurement Challenge
For many B2B organizations, marketing performance doesn't end with an online conversion.
Sales conversations happen over the phone. Quotes are generated offline. Revenue is tracked in different systems. That makes it difficult to understand which marketing efforts are actually driving business growth.
That's the challenge LightMart set out to solve.
Working together, our teams developed a measurement strategy that connected marketing activity to revenue, creating a more complete view of performance and giving LightMart the insights needed to make more informed decisions.
The impact extended well beyond reporting. With greater visibility into what was driving results, LightMart achieved 12% year-over-year revenue growth while building a stronger foundation for future optimization and continued growth.
Built Through Collaboration
Awards like this are never the result of one idea or one team.
They're built through partnership.
We're grateful to the team at LightMart for their trust, collaboration, and willingness to rethink how marketing performance is measured. Their commitment to building a smarter, more connected measurement strategy made this recognition possible.
We're also incredibly proud of the Marcel Digital team. Bringing together expertise across paid media, SEO/AEO, analytics, and data strategy, they continue to help clients solve complex challenges and connect marketing investments to meaningful business outcomes.
Looking Ahead
Winning Gold for Best Data-Driven Strategy is an exciting milestone, but what matters most is the impact it represents.
Every organization wants better marketing performance. It starts with understanding what drives growth, measuring it accurately, and using those insights to make better decisions.
That's the work we're passionate about every day, and we're honored to have it recognized by the Elevation Awards.
Thank you to B2B Marketing for this recognition, congratulations to this year's winners and finalists, and thank you to LightMart for being an outstanding partner. We're excited to continue building on this success together.
