If you owned a website, you probably would want to know what it was doing for you. Heck, maybe you already do own a website and you want to know what it’s doing for you. The reality is that many people with websites don’t even track their online conversions. It seems like something so essential to a successful website, but without proper guidance, how would you even know what to look for? Whether it’s too difficult to do, they are not really sure how to implement a solution, or they don’t currently track any traffic on their website, tracking conversions can seem like a difficult undertaking.
Additionally, you might already own a website and track visitor data, but you might not be properly tracking your conversions. On an eCommerce website, it’s pretty easy to determine that a conversion is most likely a sale. When someone completes a transaction, you get money. Therefore, we can determine that this is a primary conversion for the site. Money = a conversion I care about. Done. Easy. Simple.