Facebook – While Facebook is more of a social media that relies on connecting with friends, new and old, there is a very powerful opportunity for businesses to connect directly with their client base. Facebook offers many opportunities in the ways of ads, geo-targeting, commenting, reviews, and beyond all, customer service. By tapping into where your customers are, you open many paths that include a content distribution strategy and a customer service strategy that humanizes your brand and emboldens your employees.
All of these platforms allow for personal social profiles to be linked back to their company’s website and social profiles. As companies, we should be empowering our employees to not only build equity in their personal brand and authority, but also to be a company face and spokesperson. Give your employees an outlet to feel like they matter and are a part of something bigger than themselves.
How Does My Personal Brand Help My Business?
Great question, and the most forward way I would answer it – humanization. You’re putting a human face and identity to a brand; you’re creating accessibility. One company that does this exceptionally well, is none other than our good friends at Google. Google makes fantastic use of having employees present new products and services via Hangouts, webinars, group discussions and more. They even go so far as to list their email addresses in some cases, and tell you to reach out if you have questions.
We all know Matt Cutts all too well; Cutts put a face to Google in ways that has never been seen before. As digital marketers, we see that when Matt Cutts releases a video or tweets about new services or information, it spreads like wildfire. All of these examples above from Google prove one thing: the more equity a company or business places in the empowerment of employees, the more likely those employees will use their personal brand to cheerlead their company’s endeavors. If Google does it, take notice.
The most important investment you’re ever going to make is in yourself. How you decide to showcase your attributes all comes down to how many risks you are willing to take by putting yourself out there. Always remember you have something to offer peers of your industry; you have insight, you have experience, you have a unique story to tell, and there is always something that could be added to the ongoing discussions in the ever changing industries and world we live in. Get out there, let your voice be heard, and become the person you are envisioning.