If there is one thing that web developers hate, it’s being asked to do tedious tasks over and over again. If there is one thing that marketers and content editors hate, it’s waiting on the completion of tedious tasks. So goes the dance of marketers and web developers, a constant waltz of requests and waiting. As content editors, getting our content up in the quickest and efficient way possible is paramount, and as developers, our focus belongs on high priority tasks such as maintenance and optimization of website performance. This creates friction between the two teams and ultimately results in frustration and loss of efficiency and productivity on both sides.
So, how can we as content editors and web developers both get our cake and eat it too? How can we simplify each other’s lives and both put our focus back where it belongs - developing great content quickly and boosting our overall website performance?
What Is A Content Template?
In order to alleviate these pain points for content editors and web developers, Umbraco allows for the creation of content templates. Content templates are prefilled versions of pages that can be reused over and over again by your content editors. Essentially, they are a blueprint for what you want certain future pages to look like. For instance, if you’re regularly creating pieces of content, such as blog posts, news articles, services pages, or case studies, your web development team can create templates for your team that can be selected ongoing to quickly create the content they need!
Why Do You Need Content Templates?
To save time and resources. Your web developers don’t want to create the same pages over and over again, and your content editors / marketing team don’t want to wait to have those pages created. With content templates, your content editors can log in to the Umbraco backend, click and choose the page layout that suits their needs and start creating a page in seconds. It’s literally that easy.
How Do You Make them?
While I could give you a step by step breakdown, filled with screenshots, Kevin Giszewski over at Tonic put together a great, short demo on how you can create your own content templates in Umbraco 7.7 right now!