When hypothesizing and researching for a Conversion Rate Optimization campaign, it’s important that you get more insights as to where the actual pain points are for your customers. Always remember that while there may be ideas or assumptions you would like to test, those may not be the most pressing issues on your website, and even then, they might not even be issues for your users! You have a wealth of capabilities in various tools that allow you to get a more enlightened look at your audience and their interaction with your website, so it’s important that you leverage these data sources and points to their fullest capabilities.
Below we put together a list of ways that you and your team can gather information about your user’s interaction with your website. Using these tools and tactics below will help you better understand your user’s thought process and how they are using your website. You will get in depth analysis that will help you better communicate your ideas and thoughts on how your website can be better, and also get a better chance of buy in from your decision makers.
Leverage Your Analytics
Hands down, the most effective tool that you will have your CRO arsenal is your analytics platform. As a Google Certified Partner, we at Marcel Digital prefer (and HIGHLY suggest) Google Analytics and Google Tag Manager, but there are other platforms out there that can give you data insights.